Saturday, December 28, 2019

Love is a Weakness in Shakespeares Works - 439 Words

â€Å"Love is blind, and lovers cannot see† says Shakespeare about love. The fact that love incapacitates people made him think like that. Indeed people in love do many things which actually they did not want to do, say many things which they didn’t have to say, didn’t see things that they had to see. These impossibilities make people weak. Life and other people always use especially those weaknesses for hurting or damaging someone, also this weakness makes them open to take advantage of them by other people. Shakespeare recognizes that and makes adaptation to his writings. He shows us the how characters find themselves in a conflict which love caused. He always gives us the impression of â€Å"Love is weakness†. Revenge, love, faith†¦ These feelings are the foundations of the Much Ado about Nothing which is one of the rare comedies written out by Shakespeare. It maintains its importance even though four and half centuries passed after it’s been written. Surely most important factor of this success is its cleverly fictionalized plot. Shakespeare gives us the chance to observe the behaviors and moves of people when they faced something wrong with their love or lover. We can easily recognize that most wise and logical person can move unconsciously when it comes to love. For example, Claudio and Hero’s love is one the best example at this point. The royal, gentleman and brave character of the play is undoubtedly Claudio. When he learns that Hero cheated on him, that romantic guyShow MoreRelatedOthello is Not a Tragic Hero Essay1481 Words   |  6 Pagesdescribed as one of William Shakespeare’s most popular plays because the play focuses on its themes of good and evil, military, politics, love and marriage, religion, racial prejudice, gender conflict, and sexuality; but the controversy and debate surrounding Othello is â€Å"Why is Othello a qualification for a tragedy?† Most readers are aware of the many famous deaths or acts of death within the Shakespearean plays. And when the main characters die in Shakespeare’s plays, indeed, the readers wouldRead MoreAMBITION IN SCOTT FITZGERALDS THE GREAT GATSBY AND WILLIAM SHAKESPEARES MACBETH1677 Words   |  7 PagesGREAT GATSBY AND WILLIAM SHAKESPEARES MACBETH In the walk of life, ambition is the path to success; and persistence, the substance of ignition required to propel it. When harnessed with unmitigated precision, ambition is a force which can alone endow one with the jewels of life. However, if overmastered by ambition, it is not but a sign of doom and destruction, resulting ultimately in ones premature demise. In Scott Fitzgeralds The Great Gatsby and William Shakespeares Macbeth, many similaritiesRead MoreThe Portrayal of Brutus as a Tragic Hero in William Shakespeares Julius Caesar964 Words   |  4 PagesThe Portrayal of Brutus as a Tragic Hero in William Shakespeares Julius Caesar Throughout the works of Shakespeare, tragedy has always been a vital foundation and a key to his immense successes. His fine mastery of the art became legendary amongst the audiences that watched his various plays. Romeo and Juliet is a prime example of the tragedy he could combine into a stage performance. An Irish poet named Oscar Wilde who was a novelist, dramatist and critic in the lateRead MoreCommentary on William Shakespeare ´s As s You Like It and Gender Roles1376 Words   |  6 Pages Shakespeare’s society was strongly patriarchal .Women were expected to behave passively obediently and submissively toward their husbands ,who were considered the superior sex and were given the responsibility of governing the household .This is a topic undoubtedly critical to our understanding both of the role of women and the traditional concepts of gender and sexuality.Tarub explains that even domestic households were structured in accordance with patriarchal values ; the man ruled whilstRead MoreWilliam Shakespeare s Romeo And Juliet1264 Words   |  6 Pagesplays, written in the late sixteenth and early seventeenth centuries. Additionally, throughout the years, they continue to sustain critical attention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-crossed lovers. Their love in the beginning borders upon a reality of maturity and immaturity, eventually bec oming something of authenticity. Themes running throughout the play address the issues andRead MoreEssay Lady Macbeth in William Shakespeares Macbeth1403 Words   |  6 PagesLady Macbeth in William Shakespeares Macbeth In act 1 scene, we see lady MacBeth reading a letter that her husband, MacBeth has sent her, it has been written as a soliloquy, she reads aloud to the audience how he has been given information about his future by a group of witches. MacBeth sent this letter to his wife quickly, he is was obviously pleased with the news and wanted her to know about it. This gives the audience the impression that Lady MacBeth was very dominantRead MoreA Play of Love Turned Bad: Shakespeares Othello Essay1524 Words   |  7 PagesShakespeare’s famous play Othello is a play of love that has turned bad by the unfounded jealousy of the protagonist character Othello. Arguably the contribution of Othello’s susceptibility to manipulation, his weaknesses and the manipulation of other characters tactics such as Iago each contribute to the downfall of Othello. However, to the extent of which each is more significant varies and this is what will be analysed in this essay. Like many of Shakespeare’s tragic plays each has to have aRead MoreEssay on The Theme of Self Esteem in Othello1475 Words   |  6 Pagesundocumented details of the 1500s, but also that all readers can discover the many similarities between Shakespeares day and now. These similarities reside heavily not only in speech, but also the human condition. When compared with the people we know today, Shakespeares characters exhibit only skin-deep differences. Some identical language expressions may owe their modern existance to Shakespeares presence in literary education, but identical emotional reactions surely cannot stem solely from theRead MoreMacbeth Turning Point Essay1089 Words   |  5 PagesDuring the Elizabethan Age, William Shakespeare dominated this time with his English dramas and poems; therefore, his work imprinted and impacted the history at that time. One of the many plays that Shakespeare wrote was Macbeth, this play included a man, that was consumed with the murd erous thoughts and his tragic flaw running wild; this led to many murders, but the first on unlocked the cage and let the demonic actions reveal themselves. The play displayed a great deal of turning points for theRead More Tragic Flaws Of Othello Essay1081 Words   |  5 PagesGullibility: The Devastating Flaws of Othello â€Å"The tragic flaw is the most important part of the hero and the events that occur in the work is a reflection of that flaw.† – Aristotle The plot of William Shakespeares Othello is a tale of love, jealousy, and betrayal; however, the characters, themes, and attitudes of the works are different, with Shakespeares play being a more involved study of human nature and psychology. Othello is considered to be a prime example of Aristotelian drama. It focuses

Friday, December 20, 2019

The Rise Of The Greek And Roman Empires - 991 Words

After the collapse of the Greek and Roman Empires, the renaissance was considered to be the rebirth of Europe. The renaissance held extraordinary discoveries such as paper, the printing press, clock, compass, and many more exciting and useful things that are used in the present. The renaissance also brought back the importance of politics, and of city-states and national monarchies. A major theme of the renaissance was humanism. Humanism was a theoretical movement which was created by earthlier men rather than scholarly lords. Beginning in Italy in the 15th century, humanism was dominated by men like Dante, and Petrarch. Humanism held many strong and important features such as; human nature and its manifestations and achievements as its main subject, dignity of man, and stressed unity and compatibility. Humanism also took place of the medieval ideals and was pushing to help a person break free from those ideals. Humanism sparked the ideals of the reformation and counter reformation. It also generated much of Europe’s vitality and attention. Another main theme was the High Renaissance, which was surrounded by three major artists; Leonardo Da Vinci, Michelangelo, and Raphael. Architecture was also an important theme in this era, as columns, domes, and arched windows were being put into action in the cathedrals around Europe. Leonardo Da Vinci, was considered one of the greatest artists of all time. He was a genius and was beyond just an artist. Being born in Vinci, Italy, heShow MoreRelatedEssay on Visually Appealing Films: 300, Rise of an Empire645 Words   |  3 Pages300, Rise of an Empire Honestly, the film looks visually appealing. The sequel hasn’t lost sight of what makes this franchise great, so it just enhances the visuals by making it sharper and the camera transitions smoother. But the story isn’t nearly as captivating. The film centers on Themistocles and Artemisia I of Caria, as well as Xerxes I of Persia. The Battle of Artemisia was a naval engagement, at the same time with the battle of Thermopylae, and was fought between an alliance of Greek city-statesRead MoreHow Strongly Ancient Societies Affected The Formation Of Today s Society1434 Words   |  6 Pagescharacteristics basically originating from civilisations of Ancient Antiquity such as Greece and Rome. The civilized culture is dated back to ancient Greeks and Romans. Their contribution to philosophy, literature and politics has undeniably helped to form notions of modern Western cultures. This is because, assorted essential features in the life of Ancient Greeks and Romans which will b e broadly analyzed, such as culture, society, trade, politics and slavery signified their civilizations’ importance. FurthermoreRead MoreThe Civilization Of Ancient Rome1366 Words   |  6 Pages The Civilization of Ancient Rome and The Time of the Kings, From Republic to Empire: Romulus and Remus, the Etruscans, the Greeks and early influences HST 101 Spring 2015 Lance Raebel Pima Community College West Campus Tucson, Arizona Table of Contents Introduction I. Romulus And Remus founding story a. Twin brothers i. Considered to be half gods ii. Rasied by a she wolf b. Father the god of war i. Rapes Rhea Silvia their mother c. Find Rome i. Romulus then kills Remus for leadership IIRead MoreMediterranean Society Under Greek and Roman Influence Essay855 Words   |  4 PagesAs the Greek and Roman empires ascended immensely throughout the western world, new ideas changed the way the Mediterranean Society handled things, which were spread across the globe. â€Å"The rise of the series of city-states of classical Greece began in the ninth century B.C.E. and during the late sixth century B.C.E, Rome’s development as a republic began as Etruscan society declined†(Bentley et al, 2008 p.132, 145). The development of these empires encouraged cultural circulation, blending the cultureRead MoreRise of the Roman Republic Essay953 Words   |  4 PagesRISE OF THE ROMAN REPUBLIC Rome became a powerful empire engulfing much of Europe, North Africa, and parts of Asia and what seemed like this great entity called the Romans were always in the search of more territory and land to conquer and assimilate into their ever growing vast empire. However, this was not always the case, before Rome became one of the greatest empires in all of history, Rome was a republic. They were government consisted of a Senate who muchRead MoreEarly Western Civilization: Molded by Conflict or Consensus842 Words   |  3 Pagesarose. As Hammurabi conducted campaigns to expand his empire, he developed what has become known as Hammurabi’s Code to help govern his people. Many of the laws in the Code still currently have relevance. When the Greek and Roman civilizations arose and expanded due to a desire to control trade in the Mediterranean Sea and a thirst by leaders for more wealth and items of decadence, it became impossible for one person to govern such a vast empire on every level of society. Although the kings still hadRead MoreThe Importance Of Politics In Ancient Greek And Roman Society859 Words   |  4 Pages Ancient Greek and Roman societies saw the emergence of many modern-day practices such as open-air markets and politics. These societies placed a high value on public lifestyles, with bathhouses and close quarter living spaces. The Greeks held many different jobs and many of the great scholars came out of Greece. While the Roman empire was very focused on its military might, but saw the emergence of a Republican form of government. In both societies their high value on public life could be foundRead MoreAlexander The Great Of The Russian Empire969 Words   |  4 Pageseffect on the history of the world cannot be overstated. Alexander’s empire had an effect on people from the Balkans to Egypt, and from Babylon to India. His empire resolved the long standing conflict between the Persians and Greeks, established multiple cities across the Middle East and central Asia, had an influence on a future Indian emperor, and some of the remnants of his empire lasted until the time of the Roman Empire. The empire of Alexander not only had a prominent place in history, but alsoRead MoreThe Roman Empires Emulation of the Greeks1597 Words   |  6 Pagesa small clan of tribesman roaming south to attack and pillage villages and Roman settlements. Roman soldiers stand guard on a stone brick wall fortified to defend from barbarians to the north and formed a place for custom and trading posts. The invaders were limited by the height of the wall, with no way to flank their positions as the fortified line separated England from the Irish Sea to the North Sea. The Roman Empire expanded past Turkey into Egypt, an immense expansion that would only be rivaledRead MoreWestern Civilization By Joshua Cole And Carol Symes1521 Words   |  7 PagesRome is known for its’ empire (The Roman Empire). Rome started out small and ended up be coming this huge and undefeatable force of nature. Rome received their success by either attacking other nearby towns/neighbors or granting them treaties or citizenships. E. Badien, the author who created an article called, The Organization Of Italy, explains how Rome organized Italy, and got their neighboring cities and nations to join them and turn ancient Italy into a leading state of power. In Badien’s observations

Wednesday, December 11, 2019

The Absurdity in Waiting for Godot free essay sample

In Waiting for Godot, Beckett often focused on the idea of the suffering of being. Most of the play deals with the fact that Estragon and Vladimir are waiting for something to relieve them from their boredom. Godot can be understood as one of the many things in life that people wait for. Waiting for Godot is part of the ‘Theater of the Absurd’. This implies that it is meant to be irrational and meaningless. Absurd theater does not have the concepts of drama, chronological plot, logical language, themes, and recognizable settings. There is also a split between the intellect and the body within the work. Vladimir represents the intellect and Estragon the body, both cannot exist without the other. In the beginning we are thrown into the absurd situation/conversation in which Vladimir and Estragon are in. We as readers have no idea how long they have been there or waiting already before we start reading. We will write a custom essay sample on The Absurdity in Waiting for Godot or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the middle of the play the conversations are repeated over and over and nothing really makes sense. The ending is not clear in the play, it technically does not end however, it leaves the reader to wonder is that because the writer stopped writing. They say they are going to leave but they never actually do. Readers are left to wonder how long they actually wait and if Godot finally makes his way to see Vladimir and Estragon to discuss whatever they had planned to discuss. The theme as well as the plot shows an uncertain set up of events, however there is no true beginning, middle, or end forming a circular pattern which can be found in our everyday lives. Even the characters lack detailed information drawing the reader to question why and realize the absurdity. The Theatre of the Absurd strives to express its sense of the senslessness of the human condition and the inadequacy of the rational approach by the open abandonment of rational devices and discursive thought. (Esslin, 24). This quote by Esslin points out that we as humans can be irrational an/or fall into a routine in our lives that we may get stuck in and not even know it. Vladamir and Estragon themselves are stuck in the circle rotation of life. They used to go plac es and do fun things together like Vladamir states: Hand in hand from the top of the Eiffel Tower, among the first. We were respectable in those days. Now its too late. They wouldnt even let us up. (Estragon tears at his boot. ) What are you doing? He is recalling the past where he and Estragon have been to Paris and had a fun time and thinking that now that they are stuck in their rut waiting for Godot they may never make it back there again, and even if they did Vladamir says that they would no longer be respected or allowed up to the top. Life has passed them by and they have wasted precious time waiting for Godot who may or may not show up.

Wednesday, December 4, 2019

Sales Management Case Study of Panacea

Questions: 1. If it decides to expand its sales force2. If it decides not to expand its sales force Answers: 1. Considering the case study of Panacea, it can be said that if the organization would consider increasing its sales force, then the organization would acquire both positive and negative results from the market place. If the considered organization decides to expand its sales force then possibly it can increase its sales presence, its brand awareness and cam established a stronger customer base. Most importantly, the considered organization can also have a larger sales stuff in the organization as per the reason that increase in sales force would force the company to recruit more employees (Arnett, Wittmann, 2014). Therefore, in form of one of the core competencies, the organization would get a strong employee base. On other hand, by expanding the network of sellers and resellers, the organization could manage to have wider and more firm brand awareness in affordable expense. However, in terms of disadvantages, it can be said that the organization may have to expand its operational expense rate as per the fact that by implementing more sales force, the organization would have to expend more money on the employees. Most importantly, if the organization would not increase its management power alongside increasing the sales force, then possibly the organization would have to face employee management issue (Dychtwald et al., 2013). On the other hand, if expansion of the sales force could be granted as an aspect of change management, then strong resistance from both of the management and employee ground of the concerned organization can arrive (Johnston Marshall, 2016). If the organization would expand its sales force then it would be essential for them to strengthen its workforce diversity. 2. On the contrary to the first question, if the considered organization would not consider expanding its sales force then the organization would not be able to attract and acquire a bigger target market. Therefore, it can be predicted that the organization could possibly face disappointing sales growth. However, if the current sales force is managing well to accomplish the organizations desired profit margin, then it is to suggest that the organization should think about increasing its sales force later (Johnston Marshall, 2016). On the other hand, it is to contemplate here that if the organization would not consider increasing its sales force, then it is possible that the pressure would increase among the present staffs. Consequently, they would lose motivation and would not prefer to show loyalty towards the organization. Most importantly, if the considered organization would not prefer to expand, then it is possible that the enterprise would lose market growth and at the same ti me could not compete with the rival organizations (Ogilvie et al., 2017). Therefore, it is indicative of the fact that without an expansion in the sales force, it would be hard for the organization to stay less vulnerable towards the changing trends of the market. Therefore, considering the case, it is to recommend that the organization should increase the volume of its sales force. However, if the organization would not increase its sales force, then possibly it would have to train it present sales force, so that they can easily befit themselves in changing trends of the market. References Arnett, D. B., Wittmann, C. M. (2014). Improving marketing success: The role of tacit knowledge exchange between sales and marketing.Journal of Business Research,67(3), 324-331. Dychtwald, K., Erickson, T. J., Morison, R. (2013).Workforce crisis: How to beat the coming shortage of skills and talent. Harvard Business Press. Johnston, M. W., Marshall, G. W. (2016).Sales force management: Leadership, innovation, technology. Routledge. Ogilvie, J., Rapp, A., Bachrach, D. G., Mullins, R., Harvey, J. (2017). Do sales and service compete? The impact of multiple psychological climates on frontline employee performance.Journal of Personal Selling Sales Management, 1-16.

Thursday, November 28, 2019

Philosophy Originated From The Greek Language. It Is Made Up Of Two Wo

Philosophy originated from the Greek language. It is made up of two words: "philein" which means to love and "sophia" which means wisdom. There are three fundamental questions in the field of philosophy which are referred to as the Existential Concerns. "What can I know?", "What ought I to do?", "What is the meaning of life and my place in the universe?" These complex questions are discussed in the basic areas of philosophy. Epistemology is the theory of knowledge. The major question in this area is, what is truth? There are various theories about the correct answer. One explanation is the Correspondence Theory of Truth. This theorem puts forth the idea that the only real truth has tangible evidence to back it up. For example, a witness to a crime. That person was the only one, other then the direct people involved who know what happened. However, religion and science are two forms that go against this theorem. Another theory is nothing is truth. This consists of the idea that we cannot know anything with certainty. The followers of this theorem are usually classified as being "skeptical". Another explanation for truth is considered Sense Perception. Sense Perception is subjective and relative, therefore it is not a tangible form of knowledge. There is still one more form of determining the truth, mathematics or Intellectual Knowledge. For example, if I were to ask you to add two and three, the only true answer you could give me would be five. The is not a subjective or relative example. Many people consider math to be a universal truth. There are various questions associated with the area of ethics. Each of them deal with morals. Morals are defined as the right conduct or duties of a man. The first question is, are there any universal moral values? Moral relativists will either deny or be in favor of the existent of universal values. One instance where I can explain this idea, is with the Nuremberg trials of 1946. Post World War II, several top officials of the Nazi regiment were put on trial for the "crimes they committed against humanities". However, they didn't plead guilty. Their defense was that they were simply following orders and the laws presented by the state. Do you believe that is a suitable reason for their actions? If so, you believe that universal moral values do not exist. That each country and/or group of people have separate rights and wrongs associated with their culture. On the other hand if you feel that the Axis Powers were correct in putting these officers on trial, then you believe that there are basic moral values, that should be obeyed. The term for this is Equal Dignity. Therefore you believe in a Universal Justice also known as Cicero Natural Law Doctrine. The second question that is discussed, when speaking of ethics, is "What principles should guide my actions or choices?" In other words, what do I base my decisions on? Most people judge their behavior by what is good, fair or just. Others by what will bring them pleasure. These people believe in hedonism. There are individuals that determine their actions by fear, self-preservation or instinct. Furthermore another question is, what makes a society a just one? There are two sides to this question. A major issue concerned with this argument is the imprisonment of convicted criminals. On one hand, some people believe in retributive justice. They understand that one should repay their debt to society, if necessary. They believe in rehabilitation. On the other hand, those who believe in distributive justice are under the concept, that equal wealth is the answer to making a society just. These people believe that everyone should be treated the same. Finally, the last question dealing with ethics is, what is the relationship between laws and morality? Laws are the rules established by an authority. Many people think that laws should be written with the pure intent of creating and therefore, keeping a society in order. Others feel that laws should be written with moral rights in mind. For instance the topic of abortion. Although the law was passed that it is legal for a woman to get an abortion, many believe the law in morally wrong. These people believe that, a child is a life from conception and should have the right to live. Whether they are correct or not, is the law a moral one? Then, the question should be asked who

Sunday, November 24, 2019

The Scientific Definition of Mass

The Scientific Definition of Mass Mass is a scientific term used to describe the density and type of atoms in any given object. The SI unit of mass is the kilogram (kg), though mass can also be measured in pounds (lb). To quickly understand the concept of mass, think of a pillowcase filled with feathers and a similar pillowcase filled with bricks. Which has a greater mass? Because the atoms in the bricks are heavier and denser, the bricks have a greater mass. Thus, even though the pillowcases are the same size, and both are filled to the same degree, one has much greater mass than the other. Scientific Definition of Mass Mass is the quantity of inertia (resistance to acceleration) possessed by an object or the proportion between force and acceleration referred to in Newtons Second Law of Motion (force equals mass times acceleration). In other words, the more mass an object has, the more force it takes to get it moving. Weight Versus Mass In most common instances, mass is determined by weighing the object and using the force of gravity to calculate the value automatically. In other words, in most real-world situations, mass is the same thing as weight. In the example of the feathers and the bricks, the difference in mass can be described by the relative weight of the two pillowcases. Obviously, it takes a lot more work to move a bag of bricks than it does to move a bag of feathers. But weight and mass are not really the same thing. Because of the relationship between weight and mass, these concepts are frequently confused. You can, in fact, convert exactly between weight and mass on the Earths surface. But thats because we live on planet Earth, and while we are on this planet gravity is always the same. If you were to leave the Earth and go into orbit, you would weigh almost nothing. Yet your mass, defined by the density and type of atoms in your body, would remain the same. If you landed on the moon with your scale and weighed yourself there, youd weigh more than you weighed in space but less than you weighed on Earth. If you continue your journey to the surface of Jupiter, youd weigh a great deal more. If you weigh 100 pounds on Earth you would weigh 16 pounds on the moon, 37.7 pounds on Mars, and 236.4 pounds on Jupiter. Yet, throughout your trip, your mass would remain essentially the same. Importance of Mass in Daily Life The mass of objects is tremendously important in our daily lives. We work hard to reduce our mass when we are dieting. Less mass translates to less weight.Many manufacturers work to create less massive versions of items ranging from bicycles and running shoes to cars.  When an object is less massive it has less inertia and is easier to move.Body mass index (BMI) is a measure of body fat based on your weight in relation to your height. Fat is lighter (less massive) than muscle, so a high BMI suggests that your body contains more fat and less muscle than it should.

Thursday, November 21, 2019

Assignment Example | Topics and Well Written Essays - 500 words - 106

Assignment Example Critical thinking therefore fosters fair-mindedness and intellectual integrity. It also equips the user with skills that can be learned, mastered and used in life (Huhn, 2013). One of the most widely used critical thinking skills is information seeking. The other critical thinking skills include analyzing; logical reasoning, predicting and transformation of knowledge obtained through useful practical application. Leist, Woolwine and Bays (2012) point out that information seeking as a critical thinking skill involves searching for evidence, facts or knowledge through identification of the relevant sources. It also involves the gathering of information that is objective, subjective, historical and current. There are many information sources. The five primary sources that I utilize in my information search include online and print journal articles, internet websites, books, newspaper articles and past research notes and published research findings. The print and online journal articles are the main source of information. This is because apart from providing up to date information they are also peer reviewed ensuring that the information published is accurate and objective (Eagleton and Guinee, 2002). My choice of sources of information has not significantly changed over the past one year because they are the same that were utilized even then. However, I have become more pragmatic with deploying internet sources so that only the most credible ones are utilized. For example, I look out for the author’s credentials and contacts to see whether he or she is an authoritative source. The format of information input that I prefer the most is through seeing. This is because my comprehension is significantly enhanced through reading and observation as opposed to hearing. The combination of the two usually provides a better understanding of the message communicated, but if I

Wednesday, November 20, 2019

Direct Flower Delivery. Analysis Of The Website Assignment

Direct Flower Delivery. Analysis Of The Website - Assignment Example This Web site report details both front and back end capabilities. In inclusion with technical details, this report also consists of the customer interaction specifications. DFD, Direct Flower Delivery is a web based Florist to cater the growing Flower needs of people of United Kingdom. There are a large number of companies in UK delivering flowers to their customer’s home. People often send flowers, whether it is a birthday, wedding and some other special occasions. Many places such as restaurants, hotels, offices and many houses use flower to decorate the place. Not only flowers are used for specific occasions, there are many people changing their flowers at home once a week. To simplify the ordering procedure of these needs, DFD has evolved and is committed to serve the best to its customers. Currently, DFD is serving its customers with its web site. DFD offers wide range of choices to its customers. Through its site, DFD offers whole lot of features to its customer such as the freedom of ordering flowers online, Secured payment transactions, Track the delivery of ordered items and also a reminder service with important dates. The highlight of this web based company is that the customers have the advantage of designing their own style, pattern and of course flowers that are be delivered, apart from selecting from the pre-defined templates. 2. Website Objectives The objectives of this web-based florist are to offer features that will permit and promote the following: Ordering flowers with just a click of a mouse. Easy browsing and searching for various regular & seasonal flowers. Web tools which enable secured online payments. Easier accessing of information and help generally. Web tools to foster community relationship and cater their needs. In Simple, to make it easy and offer choices for their customers 3. Description of Target Audience The customers will be anyone in UK who looking for flowers to be sent to someone or themselves, whether for special occasions or to decorate their houses. The company will have a web site which design to make shopping for flowers on the internet quicker and easier. If such availability exists, the company will deliver flowers to the address on the date which has been requested by customers to be sent to. Customers can individually create their own design in flowers over the website and the flower which they create will be send to the address that they request. Customer will be able to track down their deliveries. The company will provide the information on the process of delivery for each individual customer, in order for customers to be able to track down their deliveries. 4. Business Constraints 4.1 Negative Constraints: 4.1.1 As it's a Web-based company, the competition is severe and to handle this aspect the web site and the company has to be on toes 24hours. 4.1.2 It's very hard to predict the volume of business the next day. The customer may be literally from anywhere on this world. If it's Florist on the

Sunday, November 17, 2019

Determination of Serum Lactic Dehydrogenase Activity Essay

Determination of Serum Lactic Dehydrogenase Activity - Essay Example The reason for this is because each isoenzyme contains a multiple of either H subunit or M subunit. LDH-1 contains 4 H subunits; LDH-2 has 3 H subunits and 1 M subunit etc. For this reason they are equally spaced. As each M subunit is added the isoenzyme gets heavier by a certain molecular weight. So when one M subunit is added to the isoenzyme, it gets heavier by a molecular weight of X. When another M subunit is added, it gets heavier by 2X and so on till it contains four M subunits (LDH-5). We can use electrophoresis for diagnosis by comparing the intensities of colors produced. We can do an electrophoresis with a normal person’s serum and note the intensities of the color produced. Then we can do an electrophoresis with a patient’s serum and note the intensities of color produced. Then we can see if the intensity of color a particular LDH isoenzyme is greater than that of the normal person’s. If this is the case then we can confirm a diagnosis. LDH-1 is found in high amounts in the heart and LDH-5 is found in high amounts in the liver. The heart muscle is continuously contracting and relaxing and hence the energy requirement for them is quite high. In order to replenish the energy supply, (NAD) in the presence of low levels of oxygen, LDH converts pyruvate to lactate. NADH is oxidized which provides the necessary energy. On the other hand, the liver cells are relatively sedentary and thus have lower energy

Friday, November 15, 2019

The Tourists Accessibility And Their Disabilities

The Tourists Accessibility And Their Disabilities Impairments are the reality of life that sooner or later each person will be experiencing this in some point of a persons life particularly during the elderly stage of an individual. Serving the disabled individuals is not something that comes naturally to most people. This chapter has been divided into three parts which are the accessible tourism, museum and disabled visitors and disabled person. To give an overview of what and who are the visually impaired individuals, a section of this report will discuss about a visual impairment. Furthermore, in this chapter, a brief overview of two museums and two galleries will be tackled in this chapter. The two museums are British Museum and National Maritime Museums while the two galleries are the National Gallery and the Tate Modern Gallery. According to Macfarlane (1996 cited in Barnes, 1991), for over a hundred years, disability has represented a culturally embedded and socially accepted form of oppression against disabled people. Furthermore, a disability may be physical, cognitive, sensory, emotional and or developmental. Also, according to the World Health Organisation (WHO, 2010), the term disability is an umbrella term, covering impairments, activity limitation is a difficulty encountered by an individual in executing a task or actions; while a participation restriction is a problem experienced by an individual in involvement in life situations. In addition, Disability Discrimination Act (DDA, 1995) defines disability as a physical or mental impairment which has a substantial and long-term adverse effect on a persons ability to carry out normal day-to-day activities. Moreover, according to Shaw and Coles (2003), disability is the loss or limitations of opportunities to take part in the normal life of the community on an equal level with others, due to physical and social barriers. On the other hand, Shaw and Coles (2003) define impairment as the functional limitation within the individual caused by mental or sensory impairment. As mentioned above, disabled individuals faces different barriers which holds them back in participating in such activities like travelling. Nevertheless, a number of disabled persons do not consider themselves as a person with disability to a certain extent. Some of disabled people prefer to be independent in nature and associate disability with passivity and dependence qualities (Barnes, 1996). In most cases, a person with disability likes better to travel with their friends and or family members. According to Yau, et al (2004: 958), the process of being a traveller with a disability can be complex, requiring personal initiative, the need to accurately evaluate ones own capabilities as well as the ability to collect reliable information, manage the trip, manage oneself and take stock to reflect experiences. Nevertheless, the experience of the traveller with disability is completely different from the experience of the other travellers without disability. Disabled travellers may have an uneven experience as the facilities being offered are not enough most especially for the other impairment such as for visually impaired individual. Even so, it is logical to note that the majority of the travellers, whether they are disabled or not, are expected to experience some form of barriers during their time of travel. A qualitative work was undertaken in Hong Kong, proposed The Model of Tourism and Disability to facilitate an understanding of the multifaceted interaction amid disability, tourism and the environmental context (Packer et al, 2007). A model of tourism and disability included three key components: The process of becoming and remaining travel active The personal and or disability context; and The environmental and or travel context (Packer et al, 2007) The model of tourism and disability tells that the relationship involving the process of becoming travel active and the environmental context are autonomous with each influencing the other (Packer et al. 2007). In travelling there is always a positive and negative outcome of travel experience. A negative travel experience could be the poor quality of service or the destination being inaccessible. Furthermore, these could result on the decrease in numbers of tourist in tourism market. Nevertheless, a positive outcome of travel experience is likely to result on a repeated visits and increasing the tourism market. 2.2.1 Visual Impairment Visual impairment is one of the types of disability. Generally, not all the individuals with visual impairment are completely blind. In 2002, the World Health Organisation (WHO) had estimated that there were more than 161 million people globally who were visually impaired. In which 37 million are blind and 124 million of whom had low in vision (WHO, 2004). At the same time, World Health Organisation (WHO) noted that the ageing of the global population and the age-related nature of visual impairment was driving global changes in the epidemiology of vision loss (WHO, 2004). In which at the present time, according to the World Health Organisation (WHO), there are about 314 Million people who are visually impaired worldwide and 45 million are blind. In addition, most of the visually impaired individuals are living in a developed city. Furthermore, according to Open University (2010), there are between one and half and two million people who are visually impaired in UK. Subsequently, most cases of visually impaired are also considered hidden disability (Open University, 2010). In tourism, disability is a neglected subject within tourism enquiry and cognate fields (Aitchison, 2009 cited in Richards et al, 2010). According to Royal National Institute of Blind People (RNIB, 2010), visual impairment may be extremely different from person to person and that there are relatively some aspects that could support and help the blind or the partially sighted individuals to enjoy and have fun on a holiday. In addition, a lot of older visually impaired individuals may as well suffer on other disabilities, for instance, mobility and or hearing difficulties. According to The Council for Museums Archives and Libraries (2001), every person with a visual impairment is different in terms of the nature of their visual limitation and their expectations and requirements. Most of the visually impaired individuals use their other sense of smell, hearing, taste and the sense of touch in order for them to feel the surroundings that they are into. On the other hand, some of the visually impaired have a difficulty in imagining an actual object. Furthermore, visually impaired people are considered as a potential market in tourism industry. In UK there are about 1.97 million adults who are visually impaired (The Council for Museums Archives and Libraries, 2001). Additionally, according to The Council for Museums Archives and Libraries (2001), 82 percent of visually impaired in UK have low visions, 90 percent are aged over sixty and approximately 75 percent of visually impaired can read large prints. In most cases, partially sighted and the blind people travel with their friends and families and there is a bigger chances that will return on the places where offers a good facilities and provides good services (RNIB, 2010). 2.3 Accessible tourism More individuals enjoy the opportunity to travel. Visiting the attractions is one of the foremost activities in tourism. On the other hand, travellers face many barriers during travelling such as getting information, accommodation and or problems in getting around at their chosen destinations. On the contrary, not most of the tourists are capable of participating in such doings that this industry could offer. Subsequently, most destinations offer a friendly environment although not to every visitors. Disabled people may be a significant market segment for the tourism industry. However, many tourism sites are not well suited to serve disabled tourist. Like, for the disabled visitors, convenience of a particular destination is essential. In almost all cases of a destination, the facilities being offered for the disabled person are limited. Accessible tourism benefits everyone. According to Darcy (2006, p: 4 cited in Darcy and Dickson, 2009), accessible tourism is defined as a process of enabling people with disabilities and seniors to function independently and with equity and dignity through the delivery of universal tourism products, services and environments. Furthermore, Tourism New South Wales (Darcy and Dickson, 2009), noted that accessible tourism is about making it easy for all people to enjoy tourism experiences. Accessibility is a necessary element for every days existence. Neither, the privilege to travel and take pleasure in all the good destinations is for every individual. Tourism desires an access to almost the whole thing that a destination has to offer. At present, the consumers demands are gradually changing. Consequently, tourism is considered as one of the fastest growing industry. Nevertheless, this industry could serve as an instrument in promoting a barrier free circumstance for the individuals with disabilities. It will be an efficient means of furthering the equality for the disabled individuals that could lead to barrier free. Each individual has the opportunity to travel and benefit from the surrounding of their chosen destinations. According to Darcy (2007, p:74), a justly accessible tourism product will lessen or eliminate physical, attitudinal, information, financial and other barriers that make the tourism experience less accessible to people with disabilities. Furthermore, an accessible tourism should be made easier for all people, irrespectively of their age, gender and or physical status, in order to enjoy their tourism experiences. According to Tourism New South Wales (2005, cited in Darcy and Dickson, 2009), Easy Access Market is define as: Any segment within the tourism market that prefers accessing tourism experiences with ease. This people with disability, including those with physical and sensory disabilities, will find it easier to access tourism facilities where there is a continuous pathway and tactile surfaces and clear signage. As accessibility plays an imperative role in tourism, not everyone could have the access to their designated destinations. Even though, still this industry attracts a numbers of tourist at all times. On the other hand, accessibility generates barriers in some particular persons such as the disabled individuals. Subsequently, people with disabilities have also the rights to partake and benefit from the community as the same quality of life of the people without disabilities. Nonetheless, people with disabilities travel less due to the lack of facilities of the tourism industry. In general, the provisions that tourism industry offers to the disabled persons are commonly for the mobility impaired individuals. Furthermore, due to the increasing facilities for the disabled most especially for the individuals who have mobility impairment, tourism has widened the amenities for these types of tourist. Due to these facilities, other disabled persons travel and participate less. In contrary to that, there are some increasing numbers of disabled individuals who set off for travel mostly for physically impaired individuals only. In addition, this industry should require having an amenities and facilities that could do well to every tourist. Given the fact that most of the facilities for the disabled are for wheel chaired person, it is more convenient for them to participate in leisure activities compared to visually impaired people. Among all the types of disabled individuals, visually impaired might not be able to be pleased about the picturesque view, on the other hand, they could still have a pleasant journey on some other way. All the same, these types of tourist could still feel, hear, smell and touch. Likewise, there are an increasing numbers of disabled people and most of them are engaging in travel. In addition, the increase in the demands of the mobility access for the disabled is in high demands at the present. In some point, the amenities that are being offered are for the mobility impaired visitors. Visually impaired travellers have a lesser numbers compared to the wheel chaired persons. Currently, the common facilities that tourism has to offer for the visually impaired tourist are the guide dogs, audio descriptions for some exhibits and Braille. Increasingly the tourism industry is able to offer improved products and services. While physical accessibility is an essential component of inclusion, it has a long been recognised that successful inclusion also requires social acceptance by others (Schwartz, 1988). According to Page and Connell (2006, p: 76), contemporary literature recognises that access is not only about buildings; a truly accessible environment is one in which a person with disability can freely express their independence, and one in which any impediment to integration is removed. Moreover, according to Page and Connell (2006), in United Kingdom, Visit Britain operates the National Accessible Scheme, which assists accommodation operators in making their products more accessible with standards for visual and physical impairments. Moreover, the Disability Discrimination Act (1995), in the UK places a responsibility on all public and private organisations to make services full accessible to disabled persons (Page a nd Connell, 2006). According to Timothy and Crispin (2006, p: 4), each year, in countries throughout the world, millions up on millions of people visits museums. Additionally, there is an increase of all kinds of museums all over the countries. In addition, the numbers of potential visitors are increasing due to the growing interest in their collections and their works. In some cases, a number of destinations such as museums have already established a friendly surrounding for their visually impaired visitors by providing an audio sound service. Moreover, in some museums, they had already provided the touching for the display objects for these types of visitors. According to Urry, (2002, p: 256), touching the objects on the display is an alternative sense, makes the objects tacky and corroded so they no longer remain visually and physically the same. Also, disabled individuals have the right to obtain the same benefits from museums as others are obtaining. Travel by people with disabilities happens regardless of the presence of numerous discouraging barriers (Darcy, 1998; Lipp 2003, cited in Packer, et.al, 2008). On the other hand, while they look for the same or similar travel experiences to other travellers, travellers with disabilities are likely to experience extremely different and uneven tourism experiences. In spite of all this, people with disabilities still retain their eagerness for travel and want to travel. A person travelling with a disability can be complex, according to Yau et al (2004) it requires a personal initiative, the need to accurately evaluate ones own capabilities, as well as the ability to collect reliable information, manage oneself and take the stock to reflect. The mentioned are considered the process of travelling with disability. It is reasonable to note that all travellers, whether they have a disability or not, are likely to experience some form of barriers to participation while travelling. Moreover, a person without disabilities thinks the barriers as just an occurrence. On the other hand, a person with disabilities dealing with the barriers during their travel is a challenging task. It is regrettable that travellers with disability may encounter or experiencing a tourism market place that does not cater and or give their needs as it does to travellers without disabilities. Imagine that this is the reason why people with disabilities participate less in travel and tourism. 2.4 Museum and disabled visitors Individuals with a sight problem can face a lot of barriers when visiting a museums and or galleries. Museum displays, whether picturesque arrangements of beautiful things or chronological narratives of a developmental process are involved in scopic forms of understanding (Hetherington, K. 2002). On the other hand, there are some displays that at times seen as discriminatory for some visitors. Furthermore, building an access in a museums or galleries for every individual is a part of the obligation to the community. In addition, a museum or gallery which are accessible to every person attracts more visitors. Most of visitors are pleased about museums and galleries as a place where they can extend their experience and also to have an enjoyment on societal circumstance. Museums have expanded in multiplicity and burst in popularity over the last few decades. Millions of people every year visit a museum. Moreover, every museum attracts a variety of visitors. According to Dr. Johnsons 1755 dictionary (cited in Yale, 1998:33) a museum was simply a repository of learned curiosities. The Museums and Galleries Commission currently defines a museum as an institution which collect, documents, preserves, exhibits and interprets material evidence and associated information for the public benefit (cited in Yale, 1998:33). Furthermore, according to the International Council of Museums (2005 cited in Sandell, 2007:2), a museum have unique potential for addressing and fostering cultural understanding in interdisciplinary ways. It is known that a museum is a collection of antiques or historical materials that has been used during a significant event during earliest times. Furthermore, a museum broadens the knowledge of its visitors. In most cases, the public is the one benefitted on what the museums could provide and do. According to Ambrose and Paine (2006), it is only when the museums public is thoroughly understood that the museum can effectively responding to the publics needs and requirements through services. It is stated in Museums Associations definition (1998 cited in Disability Directory for Museums and Galleries, 2001) that Museums enable people to explore collections for inspiration, learning and enjoyment. They are institutions that collect, safeguard and make accessible artefacts and specimens which they hold in trust for society. Museums are for everyone this includes the disabled people. A museum visitor comes in all ages of any gender, social status and with or without disability. A museums market can be thought of as the overall social and economic context within which the museum operates. All museums operate within a market and all provide a supply of services that meet a market demand. According to Ambrose and Paine (2006), internationally, there is for example a growing critical awareness of the political nature of museums and their historic role in maintaining the cultural values of elite or privileged groups ins society. A museums visitor expects more on what the museums could offer. Disabled visitors must be accommodated in the museums. On the other hand, accessibility in the museums is less for most cases of disabled groups. Furthermore, the needs of each disabled individual may vary on their types of disability and there may be an inconsistency with one another. In addition, in some cases the needs of the disabled community may alter rapidly upon their visits. According to Majewski and Bunch (1998, cited in Sandell, 2007), there are three distinct tiers of disability access that museums should address in order to meet the needs of their audiences and these are: a) Access to the exhibitions physical elements, b) Access to exhibitions content; and c) The access that describes the representation of disabled people and the inclusion of disability-related narratives and interpretation within exhibitions. (Majewski and Bunch, 1998 cited in Sandell, 2007: 146-147). Moreover, access to the museums and galleries should also take into consideration the architectural structure of the building, the parking spaces for the disabled and on how to get to the museums and galleries. Likewise, if the museum or gallery is a massive place, a map and signages will be helpful for these types of visitors. Museums facilities and services for people with mobility impairment are highly developed compared to with people with sensory difficulties such as the visually impaired visitors. Now a day, sensory approaches are common in some museums. A museum plays a major role in communal change. According to the Walters (2001), disability is viewed as being part of diversity, something that is not always the case. Furthermore, disabled people are considered a potential visitor in museums. According to Walter (2009), in order to include disabled visitors, museums should adopt and understand the social model of disability. Social model of disability does not deny impairments or any medical needs that arises from impairments (Walter, 2009). Through this social model of disability, museums will not take the disabled visitors as a problem, to a certain extent they will create a way to welcome and accommodate them in their museums. Access in the museums for disabled visitors should be considered in the broadest sense. Access is not just about providing lifts, toilets, spacious corridor and or parking spaces for the disabled. Access should also include the information and better access to the exhibits inside the museums. Furthermore, improvement of access should include sensory, physical, intellectual, cultural as well as the financial access in the museums. In addition, a disabled person prefers to be independent but most of the time needs help in some certain things most especially for visually impaired as they have low in visions and in some cases they are partially blind. According to the Disability Directory for Museums and Galleries (2001), nearly two million people have some form of visual impairment, but most blind people or 82 percent have some residual vision that they use to have good effect and many people who could register as blind do not do so. Also, visually impaired people make and appreciate art, according to Walter (2001). In addition, if a visually impaired visitor visits museums, in most cases they need a multi-sensory exploration of an object, signage printed in large image or fonts and audio format description for objects in order to enhance their visit experience. In some museums and galleries, it is allowed to have guide dog for the visitors who have vision impairment. Walter (2001) emphasise the needs of the people with visual impairments. According to Walter (2001), visually impaired individual needs accessible information in a range of alternatives formats, a tactile signs or diagrams and an audio-information. Moreover, the museums staffs needs to have training in handling a visitor with visual impairment. A museum with a well trained staff could understand more the needs of the visually impaired visitors. A visually impaired visitor is not completely blind. In most cases they could see but only blurred vision and some could only recognise large font of prints. 2.4.1 Museums and Galleries In order to establish a basic abstract structure to be use in this research project, the review will now be set out to be aware of the background of two museums and two galleries which are the British Museum, National Maritime Museum, The National Gallery and the Tate Modern as the research area for this study. a) The British Museum British Museum is one of the oldest and largest leading museums all over the world. It has a collection of more than seven million objects which originated from all continents. In addition, British Museum is a representation of almost all the culture of the world. Moreover, British Museum is known as the history of the world in a hundred objects (British Museum, 2010). The British Museum is a free entrance that attracts more or less a five thousands visitors that visits the museum during its open hours. Its visitors are ranging from children to adults, all types of gender and disabilities. Moreover, visiting this museum needs a day in order to view all the exhibits in it. b) National Maritime Museum Greenwich area is known for its unique forms of architectural design. In addition, Greenwich area has been recognized as an attraction for shopping and education which is the University of Greenwich. Furthermore, tourism in this Greenwich is developing more as the upcoming Olympics will be held in this location. Likewise, National Maritime Museum is one of the prides of this area. As a tourist destination, National Maritime Museum is composed of three main sites which are the Maritime Galleries, the Royal Observatory and the Queens House. Basically, the museum focuses on its four themes which are the sea, ships, time and the stars and the relationship with the people (National Maritime Museum, 2010). National Maritime Museum welcomes visitors in all ranges of ages and regardless of the gender with or without disability. Furthermore, it provides educational learning for the children. In addition, the visitors of this museum are usually students from different schools and or universities. Furthermore, disabled people are visiting the museum but most are mobility impaired visitors. c) National Gallery National Gallery is situated in the heart of London. Thousands of people visits National Gallery daily. It is well known for its art from the famous and renowned artist. The gallery welcomes each and every individual regardless of gender, age and disabilities. d) Tate Modern Gallery Tate Modern is a gallery of international modern art. Its collection is a British art collection from the last 1500 years till the present time (Tate Modern, 2010). 2.5 Summary This chapter bring about by discussing about the disability and the forms of disability. Moreover, it was clearly discussed in this chapter the importance of accessible tourism and which had established as the basic foundation for this study. At the latter part of this chapter, it has been discussed about the facilities being offered by the museums for the visually impaired visitors. To sum it up, the literature reviews the conditions of the accessibility of the museums for the visually impaired visitors. Consequently, it is important to recognise the particular needs of different people (age group, genders, impairment group and or disabled individuals). The following chapter will reveal the methodology of the research study along with the other relevant methodological issues.

Wednesday, November 13, 2019

Motives for Iraq War through Realism and Neo-Conservatism Lenses Essay

The invasion on Iraq by the United States in 2003 has become the biggest, lengthiest, and most expensive use of armed force since the Vietnam War. It is the first major post-Cold War U.S. military action taken unilaterally, without an international coalition, and the first U.S. experience as an occupying power in a Middle Eastern country. Although the invasion decision was distinctive (U.S. military connection in an Arab or Muslim country), the argument here is that the Iraqi invasion deals with motives related to natural security, power, and resources. Both realism and neo-conservatism claim to capture the motives behind the war, but only through a comprehensive comparison of the two can a synthesis be achieved. On March 20th, 2003, the United States military invaded Iraq with the ground campaign lasting almost three months. According to then-President of the United States, George W. Bush, and then-Prime Minister of the United Kingdom, Tony Blair, stated reasons for the invasion included the disarmament of â€Å"Iraq, especially with respect to weapons of mass destruction; the ending of Saddam Hussein's support for terrorism; and the liberation of the Iraqi people† (White House Archives). On May 1, the end of major combat operations was declared, ending the invasion period and beginning the military occupation period. However, was this war really needed to put an end to Saddam Hussein's regime in Iraq—a regime that, at that time, had been considered a threat to the United States, as the neo-conservatives claim? Moreover, did Iraq really possess weapons of mass destruction, or was control of Iraq's oil the reason for the United States to invade it, as realists may posit? Often termed the â€Å"pessimistic view† of international politics... ...ospect.org/cs/articles?article=the_road_to_aqaba>. Lieberfeld, Daniel. "THEORIES OF CONFLICT AND THE IRAQ WAR." International Journal of Peace Studies 10.2 (2005): 1-20. Print. Lowbeer-Lewis, Nathaniel. "A Neo World? NEOCONSERVATISM, INTERNATIONAL RELATIONS AND THE IRAQ WAR." Diplomat & International Canada 2009: 72-75.Diplomat & International Canada. 2009. Web. 4 Dec. 2010. . "President Discusses Beginning of Operation Iraqi Freedom." White House Archives. 22 Mar. 2003. Web. 04 Dec. 2010. whitehouse.archives.gov/news/releases/2003/03/20030322.html>. Walt, Stephen. â€Å"International Relations: One World, Many Theories.† Foreign Policy. Spring 1998: pg. 29-45. Waltz, Kenneth. â€Å"The Anarchic Structure of World Politics† International Politics. New York: Pearson, 2009. 37-58.

Sunday, November 10, 2019

Btec Business Level Essay

TESCO’s customers want a quality product they can buy for a reasonable price. They want these products to be of good standard because the customer is spending their money on the products. Customers want the money they spend on purchasing these products to be worth it and that the quality they receive from the amount they have paid to be of a good standard. TESCO respond to this need by making sure to they sell the right products for their store because if they don’t they could lose a valuable customer, customers are the one putting their money into the revenue of the company. TESCO are always building new stores around the world all of the time but some people disagree with them building them, as we have found out in Bristol last year when there was riot over TESCO being built. TECO’s business objective of ‘To be a creator of highly valued brands’ is influenced by the customer stakeholder. This is because the part of the objective ‘be a creator’ this means that they want to have a high valued brands to make sure the customers return again to buy their products that they are selling in the store. Directors/Managers Directors want to have the business to strive and make sure their employees are happy with the conditions they are working in. They always are working to improve the business. TESCO’s business objective ‘’To grow the UK core’’ is influenced by the directors because they want to the company to be the best that it can be and to strive well by creating new opportunities for their employees and building new stores to give the unemployed jobs to go too. Government Government influence TESCO because they make the decisions on how much tax is given to the company, they also influence TESCO by deciding when they can build the stores and whether its applicable to be in that particular area. TESCO business objective ‘’To grow the UK core. ’’ The government influence this because they set the tax and make sure they are operating within the guidelines, they read through the planning applications for where they want the stores to be. Suppliers Suppliers influence TESCO by the growth of purchasing the long term contracts, this links to the business objective of ‘’To grow retail services in all our markets’’ because when they want to expand their business they want to make sure that the suppliers can supply the same product for every store they have. A benefit of having local suppliers is that it supports the community, and as Tesco has different stores all around the world which means different countries require different suppliers. Employees TESCO workers want a regular work and pay, good wages for the work and hours they do and to be a valued member of the team. To be listened to when they have a problem or they have a fault that affects their working conditions and they are all given training to make sure they can work to the full maximum of what Tesco wants. TESCO’s business objective ‘To build our team so that we create more value’ is influenced by the employee stakeholder this is because TESCO are always looking for new employees and that new people are joining the team every day to expand the business even more. Employees are key for customers to return. Shareholders TESCO’s business objective ‘’To be an outstanding international retailer in stores and online’’. This influenced by the shareholders because they are suggesting improvements that affect the quality of what they are selling and expanding their business with help with the directors of the company. Tesco need shareholders money to expand because they are the ones who are investing in the company but also shareholders do expect a dividend at the end. Communities TESCO communities always have preservations on whether they like the store where it is and whether they think it is right for the area. TESCO try and work together with the communities where their stores are, TESCO business objective ‘’To put our responsibilities to the communities we serve at the heart of what we do. ’ This influenced by the community because they suggest ideas to the store. Tesco are providing a local service to the community with providing jobs which is means more money going to the government. TESCO try their best to change these and make the store a better place for customers.

Friday, November 8, 2019

10 Cause and Effect Essay Topics on Biomedical Physiology

10 Cause and Effect Essay Topics on Biomedical Physiology The field of biomedical physiology is certainly one that will interest the average person looking to know more about the functions of living organisms, their parts and the effects of the environment on these living organisms. Therefore, if you are interested in knowing how living things function, then a cause and effect essay on biomedical physiology will definitely be right up your alley. This article is intended to serve as a study aid for anyone given the responsibility of writing about biomedical physiology and this fact book will consist of 10 important facts on biomedical physiology that you can use in developing an academic essay. To further simplify your academic task two extra materials discussing essay writing in the field of biomedical physiology will also be added. Biomedical physiology has been a part of the medical revolution. With advances in medicine and an excellent understanding of how the human body functions, the field of biomedical physiology has provided enough details for the creation of functioning artificial organs. In 1993, the first bionic arm was created in Edinburgh and this has paved the way for more inventions in biomedicine. Biomedical physiology shows that the Human body is subject to only 3 types of pressure. In physiology terms, the human body faces pressure from three sources: the weight of the atmosphere, hydrostatic forces from the weight of water and mechanical pressure from human organs such as the heart and other muscles. An understanding of these forces is important for the creation of human organs and artificial limbs. Biomedical physiology and biomedical engineering are complementary fields. The biomedical engineering field has gained a lot from the discoveries from the field of biomedical physiology. This is due to the fact that biomedical physiology has helped engineer truly understand how organs function and the forces that affect them. This knowledge has been put to use in the creation of prosthetics, dental fissures and artificial organs by biomedical engineers. The human body is a cell factory. Starting from a single foetus cell, the human body grows into producing approximately 25 million cells on a daily basis. Physiology also goes forward to show that the average human sheds all his or her skin every 27 days while the growing process occur simultaneously with skin shedding. As time goes, the human body is genetically conditioned to drastically reduce the amount of cell it produces as we age. The heart is the most powerful organ in humans. The human heart exerts enough power to lift a 1-ton weight approximately 40ft of the ground. And it needs to be that powerful for it pumps red blood cells 12,000miles around the human body. Also, the square inch of human tissue contains 20 feet of blood vessels with the average tissue containing 2,000 to 3,000 capillaries. The human body’s machinery copes with heat through adaptation. It is common knowledge that during the early days of summer, the human body struggles with the heat but acclimatized as time goes on. This phenomenon is known as heat acclimatization and physiology shows the mechanism behind it involves the body producing more volume of blood to transfer the heat quickly to the skin in order for evaporation to occur. This is why the use of skin grafting is the best technique for replacing lost human skin. Biomedical physiology has played a part in developing corrective surgical equipment. A thorough understanding of the body due to biomedical physiology has led to advances in corrective surgery. These advances can be seen in colonoscopy procedures, laser surgery, automated insulin pumps and other biomedical devices. Understanding human physiology and how the body reacts to external factors help scientist build comfortable equipment for invasive surgeries. The human body is constantly in motion. The human body is constantly in motion regardless of if you place yourself in a prone position. This fact is due to the muscles contained in it. The biggest worker by far, in terms of movement, is the extraocular muscles which approximately 100,000 times a day. This physiology discovery has also played a part in advancing biomedicine as biomedical scientist take muscular movement into consideration when treating patients or inventing new organs, prosthetics and devices for the human body. The field of Biomedical Physiology is populated by women. Statistics show that biomedicine and biomedical physiology to be precise is a quite attractive professional field for women. This statistics put the number of women studying biomedical physiology at 2 in every 3 students. This is due to the fact that many programs in the biomedical field offer good incentives to learn as well as further one’s education in the field. Currently, may tertiary programs offer women the chance to study for a joint bachelor’s and master’s degree in biomedical physiology and this has proven to be quite attractive to students. Biomedical physiology has a bright future. Today biomedical scientists are taking on more important challenges that have the ability to revolutionize medicine and the human standard of living. These great strides are in the field of regeneration for spinal injuries, cellular regeneration to stall aging and developing human tissues and organs that can help with life-threatening injuries. To accomplish this, the use of stem cells, 3D printing, gel-like cushions and other devices are been employed to accomplish the biomedical revolution. Here we come to the end of the top important facts on biomedical physiology and as stated earlier, extra materials will be provided for further reading and these materials include an article on 20 topics for a cause and effect essay on biomedical physiology as well as a tutorial on the making of a cause and effect essay on biomedical physiology. We believe these three articles could be beneficial in teaching you how to write a cause and effect paper  as well as discuss the field of biomedical physiology using sample essays and facts. References: Gueye, P. (2014). Physiology, Biophysics, and Biomedical Engineering. Medical Physics, 41(3), p.037302. Boron, W. (2010). Sustainability in Biomedical Research. Physiology, 25(4), Pg.200-202. Grocott, M. Montgomery, H. (2012). Extreme Physiology Medicine: a new journal focussed on integrative human physiology under stress. Extreme Physiology Medicine. Singer, D. (2013). Physiology and Pathophysiology of Thermoregulation in the Neonate. Biomedical Engineering / Biomedizinische Technik. Andresen, P. (2013). Stress Corrosion Cracking of Current Structural Materials in Commercial Nuclear Power Plants. Avrorin, E. and Chebeskov, A. (2015). Fast Reactors and Nuclear Non-proliferation Problem. Nuclear Energy and Technology,Pg 1-7. Pokhmurskyi, V. Chervinska, N. (1998). Corrosion Problems and Corrosion Protection of Materials â€Å"Corrosion-98†. Materials Science Pg, 444-446.

Wednesday, November 6, 2019

How to Land a Column Writing Gig

How to Land a Column Writing Gig In the midst of scouting regular paying assignments, writers often neglect to consider the benefits of column writing. Regular columns bolster your confidence as a writer and provide credibility to your career. Weekly and monthly columns appear in a variety of publications and need writers. Columns provide established deadlines that keep you writing regularly and give you a boost when the paycheck arrives. Here are a few tips on how to find one suited for you. 1.  Ã‚     Read Local Publications Local and community publications are the easiest to break into, particularly if you have limited writing experience. When we moved to a new town recently, I browsed local magazines at the Chamber of Commerce and began reading every circular that hit our mailbox. Upon finding a monthly publication with articles I enjoyed, I queried the editor with suggestions for a column that matched the publication’s style and content and included links to previous articles I’d written. She suggested we begin a trial period of six months before determining if it was a fit. I’m thankful to report I’ve been writing for them for more than a year. 2.  Ã‚     Pay Attention to Magazine Details and the Needs of the Editor Querying an editor of a local women’s publication after noticing a change in the content helped me land my first column gig. I had been reading Women’s Inc. for more than a year when I noticed the Wellness column disappeared. I wrote the editor to inquire and learned the regular columnist had left the position. After I submitted a few samples, she asked me to write a guest column. Shortly after, I was hired as a monthly columnist. 3.  Ã‚     Capitalize on Your Expertise Find publications that have general content related to your interests and suggest a unique angle or subject matter that matches your expertise. Although I was not published when I queried Women’s Inc., I had a master’s degree in Psychology and Counseling. Once I proved I could write satisfactorily, it was a perfect fit for both of us. 4.  Ã‚     Network with Other Writers Online writing groups, critique groups, and writer’s conferences are great places to meet other writers who can help you find opportunities suited for your particular writing. Be bold in asking more established writers for help. Years ago, as an avid reader of Lifeway publications, I met an acquaintance at church who I learned wrote for the national organization. Longing for the chance to write for one of their magazines, I summoned my courage and called her on the phone to seek her advice. She invited me to lunch to learn more about my writing dreams. Soon after, she alerted me to a Lifeway blog and an editor seeking writers for my niche- blended families. I immediately contacted him and submitted a few posts for free before landing a regular paying column. I’ve now been writing a monthly column for Lifeway’s publication, Parenting Teens, for four years. 5.  Ã‚     Don’t Shy Away from National Publications With a few writing clips to show, national publications might be attainable. Many editors - particularly of national magazine - prefer a writer submit six columns as part of the â€Å"interviewing† process. Again, use your expertise, network with other writers who can offer advice on the publication you’re interested in, and determine an editor’s need to find one that’s a match. As one who began my writing career as a monthly columnist, I found identity as a writer after seeing my name in print month after month.   Exploring the world of column writing offers exciting opportunities that keep your creative energy flowing and enhance your writing career in the process.

Sunday, November 3, 2019

Health Organization Case Study Essay Example | Topics and Well Written Essays - 750 words

Health Organization Case Study - Essay Example The company is also nationally recognized for its Alzheimer’s disease and spinal cord research endeavors (Banner Health, 2007). The mission of the facility reads, â€Å"To make a difference in people’s lives through excellent patient care† (Banner Health, 2007). The company has over the years undertaken aggressive strategies aimed at improving service delivery to its patients in the next decade. This paper will assess Banner Health’s readiness in addressing the needs of its citizens in the next decade. Wickramasinghe, Gupta and Sharma (2005) note that Banner is in the process of instituting a major integration of its clinical information system architecture with modern care transformation and care management services. This new architecture being planned is intended to incorporate both internal and external knowledge resources into minute-by-minute procedures used in care deliver. Wickramasinghe, Gupta and Sharma argue that a portion of this architecture ha s already been implemented in certain Banner facilities. The other new facility being put up is planned to be a â€Å"paper-light† hospital which will extensively use electrical medical records together with computerized physician order entries which will incorporate knowledge-based rules, real-time. Banner’s main intention in this case is to embed knowledge within its information technology so as to promote patient safety and quality of healthcare delivery services in a continuous manner (Wickramasinghe, Gupta and Sharma, 2005). From Banner’s mission statement, it is clear that the company’s focus is on improving people’s lives through the provision of quality health care to all citizens. For instance, Wickramasinghe, Gupta and Sharma (2005) note that the company has an organizational structure composed of the Care Management Council whose mandate is to accomplish system-wide accounting, decision-making and leadership tasks in relation to care man agement. The Council creates organizational policies, comes up with priorities for care management activities, and establishes a forum that enables idea sharing and resolution of issues. The council is made up of the director of care management systems, care management team leaders as well as representatives drawn from various departments such as finance, human resource, operation, risk management, and information technology. This team also ensures that Banner’s resources are available and efficiently managed for the purposes of providing quality services to citizens. Wickramasinghe, Gupta and Sharma (2005) note that the organization has knowledgeable leaders who are experts in their respective disciplines. Furthermore, Banner has a more developed human resource department whose mandate is to ensure that the organization has enough qualified nurses to cope with the ever-increasing number of patients seeking the company’s services. Banner Health also has travelling nurs es who offer outpatient services to citizens (Banner Health, 2007). The company projects that this trend will continue in the foreseeable future. This ensures that citizens get quality and professional services. According to Wickramasinghe, Gupta and Sharma (2005), teams within Banner Heath are co-chaired by a physician, and administrative leader. The main purpose for these meetings is generally geared toward discussing

Friday, November 1, 2019

Discussion Forum #7 Essay Example | Topics and Well Written Essays - 500 words

Discussion Forum #7 - Essay Example The first changes yield the most warming but subsequently produce lesser warming. Coupling the increased carbon dioxide emissions and the lesser and lesser warming resulting from more and more carbon dioxide emissions, it would be reasonable to consider the future warming projections as a straight line (Michaels, 2009). Therefore, once climate warming by humans starts, it occurs at a constant rate. Indeed, BBC (2013) reports on data from balloon radiosondes and satellite that support this finding. According to these records, since 1998, there has been no discernible warming. Michaels further argues that the observed rates of warming are below the average of climate models and that the assumptions by pro-global warming activists could not be true. Climate models postulate a greater increase in the degree of warming with a rise in the concentration of greenhouse gases than experienced at the surface (Michaels, 2010). Supportive evidence from BBC (2013) indicates that these models have not been able to model all the involved processes even after many years of development. Water vapor distribution, influence of clouds and plants’ response to changes in water supply are among some of these models not captured. Thus, the models are unreliable. Michaels (2009) also observes that contrary to expectations, the carbon dioxide greenhouse warming effect at Antarctic has exhibited just a slight temperature increase since the measurements in the 1950s and 1960s. In fact, the International Geophysical Year observed that the Antarctic temperatures exhibited a warming trend from 1957 to mid-1960s, with subsequent studies thereafter indicating cooling or no change. This erroneous data has been supported by BBC (2013) and Pittock (2009) who observe that the atmosphere does not behave as predicted by the models. The predictions of computer models

Wednesday, October 30, 2019

Nutrition Trends Essay Example | Topics and Well Written Essays - 500 words

Nutrition Trends - Essay Example Taking advantage of this trend companies are coming up with products enriched with amino acids GABA, L-theanine and tryptophan (Helm, 2009). 3. Catnap food: To meet the everyday challenges it is essential to procure healthier sleep at night. For this as many as 30 food products including beverages have been launched that claim to induce sleep, encompassing chocolate and hot cocoa drinks (Helm, 2009). 4. Planetary health: Apart from personal health trend also paves the way for "eco friendly"; "go green" products are being promoted including the kind of packing that has been adopted to have a safe environment (Helm, 2009). 5. Defensive foods & inflammation fighters: Trend implies the inclination for food products that keeps the doctor away and enhance immunity through vitamin C and antioxidants, thereby, promoting foods minimizing the probabilities of chronic illness akin to heart and obesity related issues or diabetes (Helm, 2009). In order to evade the risk of chronic diseases, the Dietary Guidelines for Americans[Dietary Guidelines] affords scientific recommendations to endorse health and to trim down menaces. Repercussions of underprivileged dietary practices and physical sluggishness encompass cardiovascular disease, type 2 diabetes, hypertension, osteoporosis and some cancers. The following guidelines suggested are: 1. Adequate nutrients within calorie needs with least saturated and trans fats, salt, sugar, high cholesterol and alcohol. Depending upon the age and pregnancy conditions the food must be adequately supplemented with vitamins B, C, D, minerals, iron and calcium. 3. Recommended Food Group: Ample of fruits, vegetables, legumes, grains, low fat milk and milk products must be consumed. It is directly correlated with the age. The diet must be low in fat and should be rich in mono- or polyunsaturated fatty acids, the same also holds true for poultry products. The food must comprise ample of carbohydrate and fibres. Sodium

Monday, October 28, 2019

The Cold War Essay Example for Free

The Cold War Essay It was in the latter part of the 1960s when America’s National Aeronautics and Space Administration succeeded in landing a manned mission on the moon. But this event is not enough to define the 60s; it was the Cold War between the USSR and the United States of America that can rightfully make this claim. A closer look into the motivations behind the space program will reveal that the driving force was President Kennedy’s desire to show the world that the American way of life is better than what communism has to offer. In 1960, Nikita Khrushchev, Soviet Russia’s commander-in-chief declared that America’s grandchildren would live under communism† (Shapiro, 2004). In 1963 America was in the brink of a nuclear war with the USSR. The Cuban Missile Crisis was averted only at the last minute. Both Russia and the United States were determined to show the whole world which ideology was the best (Westad, 2007). It is a good thing that both nations were evenly matched and so the world was spared another global war. But since Khrushchev made that UN speech, Americans could never rest easy. Although there were no Russian-made nuclear warheads that found its way into American soil, people still live in dread. According to Shapiro, â€Å"We constructed mock air raids in our schools; we engineered civil defense plans to expedite evacuations of metropolitan areas, we built up our military forces and armament† (2004). In short the Cold War consumed the whole of the United States and its impact will be felt three decades later.a

Saturday, October 26, 2019

Genetic Engineering: Our Key to a Better World Essay -- Genetic Engine

What is genetic engineering one might ask and why is there so much moral controversy surrounding the topic? Genetic engineering as defined by Pete Moore, "is the name given to a wide variety of techniques that have one thing in common: they all allow the biologist to take a gene from one cell and insert it into another" (SS1). Such techniques included in genetic engineering (both "good" and "bad") are, genetic screening both during the fetal stage and later in life, gene therapy, sex selection in fetuses, and cloning. Because of many ethical, religious, and safety concerns, genetic engineering is the source of much debate and argument. Many people, even scientists, have raised strong questions concerning the issue. In his article Moore raises such questions as, "Could the technology get out of control and damage human health or the environment? Who will decide which of the many uses are safe and permissible, and which should be banned? How can we assess the safety of genetic enginee ring?" (SS1) These questions and similar ones raised by the opposition do hold valid moral and ethical considerations. However, the vast benefits of regulated genetic engineering techniques could greatly improve human health, the environment, and agriculture, and must be allowed to be explored by responsible scientists. Simply put, genetic engineering offers a possible brighter future for our world and everyone in it and it must be pursued in a restricted manner so the positive effects can be obtained. The first point that must be made when arguing for the use of genetic engineering is stressing that genetic engineering must be highly controlled to avoid possible catastrophe. In his book, The Ethics of Genetic Control, Joseph Fletcher describes ... ...seases would also be eliminated. It is obvious that both sides of the genetic engineering debate have very valid arguments based on their beliefs. However, from the scientist standpoint the banning of genetic engineering research and techniques would be a rash mistake. For how can we know what might have been if we never try? And how can with move our world into the future without exploring progress? Therefore, under strict controls, safety precautions, and bans of unethical techniques, genetic engineering could very well be the key to a better world and a better life for all. Works Cited: Fletcher, Joseph. The Ethics of Genetic Control. New York: Anchor Press/Doubleday, 1974. Moore, Pete. "Genetic Manipulation." New Scientist 13 Nov. 1993: SS1-SS4. Shannon, Thomas A. What Are They Saying About Genetic Engineering? New York: Paulist Press, 1985.

Thursday, October 24, 2019

‘Antony and Cleopatra’ & Shakespeare Essay

As is often true of the study of history in general, the people who dominate Shakespeare’s historical plays are those in positions of power and authority. This is simply because such people will be the ones to effect history in the most significant way. In ‘Antony and Cleopatra’ we see several different leadership figures, who show all of the range of burdens, strains and qualities that those in positions of power can have (such as Antony himself, Cleopatra, Caesar, Lepidus and Pompey). In terms of leadership, Classical Renaissance ideas can be very helpful when trying to approach Antony and Cleopatra for the first time. The traditional idea of heroism and leadership was summed up in the quality known as ‘virtus’, which describes the characteristics of a virile nature, military strength, and old ideas of chivalry and honour. Renaissance artists such as Machiavelli in ‘The Prince’, modified this to emphasise calm ruthlessness and intellectual power. As we shall see, these two opposing views of what a leader should be (the traditional and renaissance ideals) are reflected in the struggle between Antony and Caesar. Antony, representing the old ‘virus’ values, is defeated and replaced by Caesar, representing the Machiavellian hero. Thus I shall begin with these two characters, whose conflict is vitally central to the play. Antony is represented as an old-fashioned hero, whose moral blemishes are excused because of his heroic nature. Maecenas tells us that his â€Å"taints and honours waged equal with him† (Act 5, scene 1). These taints become apparent in the first act when we discover that Antony in fact has a wife (Fulvia), even though we have just watched the obvious love affair that he is having with Cleopatra. When he returns to Rome (having heard of the death of his wife), he soon marries Caesar’s sister thus betraying Cleopatra. However, we do also see that Antony has an obvious preoccupation with honour, reputation and ancestry. His past military glory is very important to him, and it is for these ideas of honour and ancestry that he eventually will return away from Egypt and back to war. These are all characteristics of the traditional hero, whose titanic anger would have won him favour in the eyes of the Shakespearean audience, but perhaps not as much, in a modern audience. This is because he is more likely to be seen in modern times as an impulsive reckless leader who leads with his heart and not his head. In Act 3 scene 10, Antony’s declaration that he will fight by sea has the ring of bluster and bravado, and is an emotional response to Caesar’s challenge. His decision alarms even the most humble soldier who pleads: â€Å"O noble emperor, do not fight by sea/Trust not to rotten planks† Sweeping, flamboyant gestures, such as his challenge to single combat and his declarations of the love he feels for Cleopatra (which he sees as liberating and life enhancing – â€Å"The nobleness of life is to do thus† Act 1 scene1) provide a stark contrast to the behaviour of Caesar. Another element that is central to Antony as a leader, is the constant conflict between duty and desire. This conflict results in a felling of guilt, a sense that he has neglected his duty to his people. It is only in the final stages that we see these emotions expressed. In Act 3, after Antony’s defeat in battle, for the first time we see an Antony full of self-disgust, confusion and an overall sense of failure. The responsibility that he feels for his men, and the fact that his actions determine the fate of all of them, obviously makes defeat even worse. In some instances however, Antony’s honest acknowledgement of his faults increases our respect for him, as when he admits that â€Å"poisoned hours† (Act 1, scene 2) caused him to forget himself and lose his sense of duty. Another aspect to the burden that all leaders must face is that of being replaced. The endless cycle of the old being overthrown by the young, is one of the hardest things a leader has to face, partly due to its inevitability. In Act 3 scene 11, Antony addresses an imaginary listener, and takes comfort in recalling the military success he achieved at Philip, whilst the inexperienced Caesar relied on his officers to fight for him and wore his sword as an ornament, â€Å"like a dancer†. Though Antony does have negative aspects to his character, he has a warmth, human passion and engaging personality that is totally lacking in Octavius Caesar. He is in general represented in an unflattering light. He is shown to be an unemotional, strict character who is quick to turn on Antony when he steps out of line. This seems all the more heartless when we realise that Antony was a close and dear friend to Octavius’s father, Julius Caesar. However at the same time he is shown as the successful strategist and ruler. This pehaps is meant to demonstate the idea that a truly great leader cannot be an overly emotionally figure. He represents Roman efficiency and Duty to the state, whose interests must be held before all others, and achieved by whatever means necessary. This manipulative nature is shown through his reconciliation with Antony. Caesar needs Antony’s military skill in the war against Pompey, and can see that the Roman people, who do not love Caesar (â€Å"Caesar gets money where/ he loses hearts† Act2 Scene1), will follow the heroic Antony into battle. The marriage that he orchestrates between his sister and Antony shows that he is a figure who is only able to gain loyalty through his manipulation of others. We must still recognise, however, that Caesar has all the qualities necessary to be a good leader. Indeed he seems not to feel any of the psychological burdens that come with leadership. He seems to be sufficiently focused on the success of Rome, to think that any burdens he does feel must be tolerated out of a sense of duty, but also to satisfy his ambition. He sees Antony as having become a â€Å"strumpet’s fool†, and his pursuit of pleasure being an intolerable burden placed on the triumvirate. As well as the contrast between Antony and Caesar, we also see several stark contrasts between Cleopatra and Caesar. She represents indulgence, extravagance and pleasure, whilst Caesar (as said before) represents duty and self-control. Cleopatra’s royalty and power is emphasised by her own self-preservation, bolstered by her followers and maidservants. We are constantly reminded of her position, through what is said and the general grandeur that surrounds her. Antony calls her â€Å"your royalty† (Act1 scene 3), and Cleopatra reminds the helpless messenger in Act 3: â€Å"Remember/If e’er thou look’st on majesty† She is a traditional Queen, believing that she rules by a divine right, and owes nothing to her people. As a result she is much more likely not to suffer from the guilt and duty to her people that both Antony and Caesar show. Caesar is a democratically elected leader, is meant to represent the people, and thus the sense of having a duty toward them is much stronger. Like Antony, Cleopatra is ruled by passion. She is capable at points in the play of inspiring intense admiration, whilst at others, of showing a common humanity. Indeed this is demonstrated perfectly in Enobarbus’ speech in act 2 scene 2, which describes both sides to her personality.