Saturday, April 27, 2019
Business Policy and Strategic Management Research Paper
Business Policy and strategic Management - Research Paper ExampleInternal functioning at Southwest Airlines Southwest held the quest after of baseborn cost airlines in USA for so many years. However, some internal hiccups led to an unlooked-for change in its structure and internal functioning. It was considered one of the best companies to work for but increased prod costs and rising fuel prices turned these cordial relations into sour ones. While employees started complaining of broken in wages, Southwest also suffered as strikes and complaints by employees deteriorated the culture at and image of Southwest. Distanced employee relations and September 11 attack worsened the situation and customer complaints also started rising because of increased demands for safety in flights and capacious ticketing process. Emergence of other low cost competitors like JetBlue and AirTran threatened the very existence of Southwest Airlines because of which sustaining low prices became a daunti ng task for Southwest. One implicit reason behind such subtle displacement was the change in leadership witnessed at Southwest. Herb Kelleher was the person who employees identified with. However, with Gary Kelly replacing Kelleher, problems started emerging as employees lost the bonding and affection they had with the company under the leadership of Kelleher (Katrina 2001).