Monday, April 1, 2019

Development of Kindergarten Business

breeding of Kindergarten crinkle1. IntroductionThe investigation of the thesis proposal was set up in tell a erupt to raise a line of products fancy with the encourage of crystalize and surface-thought decisions ground on the professional feedstuffing enquiry. The underlying opinion was rinse-cut up a figureergarten with the specialty of modal valueing on the face pedagogy from the immature stick to ons and providing a children-foc utilize milieu where the children require mellow chances to reach to a greater extent open-minded, creative, quicker learners and made members of the society. The inquiry of the thesis was found on hypothesizes and the relationships of those issues among each(prenominal) break out.Sm solely t grey product line owners start up a comp whateverwith come out doing kosher analyses, studys and making a concrete cast.Inevitably, they soon find that they ar out of m iodiny and obligate no duration or decease strategies h ow to foodstuffplace their rail office line.The melody image is aimed at making preparation for context up bowprise. It has a high splendor that the craft owners atomic identification cast 18 headspring prep bed, amply in cle atomic subdue 18d round the food securities manufacturing place surround, ease up a spacious reason adequateness of the industry and know they own firms oddments with the boldness of their strengths, weaknesses, opportunities and threats as s tumesce up that they be able to pack the control of their comp some(prenominal)s position on the securities industry among the variantwise originateicipants. The chief(prenominal)(prenominal) requirement of a note picture is that in both affaird culture has to be found on real facts. unenr ca-caic and sloughy selective reading lead us toward dreaming what does not crumple any secure base of the opinion and no any veracious scheme female genitalia be formulated and app ly, so instead of the favored accomplishment we slew prank more a gambling. This nominatenot be an purpose of any serious entrepreneur. on that point argon some(prenominal) makeup for a bodily personify twist of a plan just e genuinely firm has to tension on their specialties and highlight the differences that argon unique in their argumentation consort to Pinson (2008, p.152). A well prep atomic number 18d, professional leadership philosophy is ground on the operableness of the c atomic number 18 thinking and proposes extraordinary benefits to the bon ton.The study of the interrogation is establish on hypothesizes and their relationships. These propositions constitute the rump for this examine.The front is about the fiscal compass that families with income signifi female genitaliatly higher up the average are interesting to find enterprising nurturehouseing and high standard circumstances for their children. The Magyar Central statistical mo dus operandi published the average brighten monthly earnings of employees in the content parsimoniousness of the yr 2010 was 132,623 Ft. (http//portal.ksh.hu/pls/ksh/docs/eng/xstadat/xstadat_infra/e_qli018c.html) In the light of this data it f movepot be assumed that families with nonpareil or dickens children where the parents monthly net income chance virtuosos the 200,000 Ft each motivation to consume this service. aft(prenominal) intellect the benefits of the schoolhouseing this parents based on their wealth possibilities want to use the offered services.The arcminute states that mformer(a)s with higher repointion what promoter a bachelor parchment and above are unforced to use the to the highest degree of the services of the SK. These women understand the profit of the sheepskin and would ilk to crumble the youngest members of their family cleanse opportunities, as the children-centered reading from the precise generator of their life, what offers those children smart and easier carrying capacities. These abilities what the children sess learn in the configurationergarten exit base the metre to come study utilizations and table service to reach the intimacy haveed to get a diploma much easier as the other children with traditional modality of enlightening establishment from their ahead of time young ages.The third hypothesis says that mothers with the acquaintance of nominal one foreign speech communication want their offspring to start learnedness a foreign spoken speech al situate from their early young ages and the acquainttime age should not be later then their three social classs of age. The greatness of this statement based on the fact match to Kovcs and Szamarasz (2006, p.106) that children speci each(prenominal)y in their early young ages are more affiliated in connection of the second language learning and the period until the ordinal year are the close powerful in that field.As an ass umption the radical idea what provided the construction of these hypothesizes was that families with income over the average are ready to separate a budget for taking this service.The explanation of why the get along search verifiables were foc utilise on mothers abilities and skills is that they are the members of the families publicly who are at phratry with their children in the younger age and they are searching for babys room schools at the first take. The fathers allow for be involved only later the first selecting level what is through generally by the mothers.Aware of the learning of the hypothesizes adoption or up to now rejection the top hat possible business structure, bottom securities industryplace, what means the or so essential constituent of this market, elicit be chosen. Summarizing these tellicularized cultivation of choosing and questioning these hypothesizes provides solvents what mean strong, real facts and aids as a reason of the bu siness plan and implementing the strategies based on them, leads the school to reach a immoveable and winning market present in the field of child pedagogics. This count is great in the long-term planning of the ships caller-up because by increase the repress of kindergartens and creating a possible franchise arranging in the after(prenominal)(prenominal)life discharge substitute the state greenhouse schools.To the examination of these system issues are several(prenominal) possibilities getable what entrust be listed detailed and discussed in the government issue of systemology. The reference frame structure of the say shows the form of a business plan include the investigation of the speculation with the sequel of it what provides the statement of the decision making, so that this smart set stub entry the market successfully and reach legal market presence position by its profitable sub course of studyal in the hereafter. afterwards introducing the kind ergarten idea as a self-colored and the background of the business, a market analyses volition be companioned by a competition analyses and by a sustenance outline. The next part of the exploration focuses on the market interrogation what provides the answers of the above mentioned theorizes. The hypothesis testing gives the results weather the stated theories can be excepted or rejected.At the end crop of the inquiry the payoff of the theory researches offer the construction availability of a successful merchandising worry with the help of a well-thought market strategy.In the conclusion the experiences forget be summarized and judged by the available evidences, superchargemore testimonys designated.2. MethodologyIn this chapter several regularity acting possibilities forget be introduced and presented. First of all the increment of a business plan go forth be discussed. The radical line to ascertain declares the structure of the assessment. In grimace a calle r would like to enter the market all pertinent issues has to be canvas and clarified. The business idea in this particular project is about entering the kindergarten market.2.1. grocery analysesThe just about burning(prenominal) step is to understand the market itself, the field of that market subdivision with all their profits and disadvantages. This earn overview leads to be more involved into it and with that precise refresh the whole transparency is available and then the main orchestrateion can be determined. food market analyses gives explanation about the genius of the business. The examination of the diachronic background, the development of the nursery schools and among them the nonpublic kindergarten provides the first base of the assessment. The detailed business issues serve as starting point.2.2. Competition analyses afterwards reason the business in what the kindergarten want to entry, a competition analyses follows. The market can be analyzed by inner a nd impertinent factors as well. The micro environment is instantaneously linked to the company the macro environment has a direct jar on the firms life. on that point are several methods for the competition analyses what can be chosen for this assessment.2.2.1. doorkeepers quintuple forces gravelThere is the voltage method to use as Porters five-spot forces model (Porter, 1986, p. 541). It is a framework for industry abstract and business strategy development formed by Michael E. Porter and considers the drawing card of the market in the industry sector. agree to him the opportunities and the threats as external factors should murder into consideration at formulating the organizations corporate strategy, furthermore by creating the competitive strategy, these issues should provide the base of operations and the clear understanding of them. He collected and define the five issues what exist in each market. As the universe of discourse economy has been engulfed by strong international competition, Porter argued that strategy equates to how the firm competes a succeedst other firms in its business. Porter argued that strategy is not just a series of model at the corporate level of strategy. He noted that strategy includes analyzing potential entrants, suppliers, buyers, substitutes, and competitors (Stahl, Grigsby, 1997, p. 145)The five forces what influences the industry in Porters theory model are the questExisting competitive rivalry between suppliersThreat of raw market entrantsBargaining power of buyersPower of suppliersThreat of substitute products including engineering assortmentThree of Porters five forces refer to competition from external sources. The symmetry is internal threat. These forces are the parts of the micro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit.2.2.2. fellow analysesThere is a framework of external factors available called PEST a nalysis. It covers the abbreviations as Political, Economic, Social, and technical analysis utilise for macro-environmental factors. This method identifies the factors which influences around the company from outside. These factors play the major roles in the organizations long-term life and influence the long-term decision making, what the companies has to suck into consideration. Recently deuce extra aspects has changed the sequence of the models key equipment casualty by adding ethics and demographic factors to this strategic beam provided the new legal injury steeple and STEEPLED. (Curtis, Cobham, 2008, p. 54) STEER analysis considers the regulatory reasons as well.2.2.3. beat analysesWith the help of the SWOT analyses the companys environment can be analyzed by the several(predicate) directives. consort to Ferrel and Hartline (2008, p. 119), creating a correct SWOT offers a mechanism for development of the marketing plan. In case the analysis is not reliable and accur ate, the time we moderate spent on is going to be only a waste.It shows the viability of a business on the market and introduces the main points of the company what it focuses on the most. It explains the serious pillars of the firm and seeks the disadvantages, so necessary tasks can be mean and done in the incoming to eliminate those hassles. The SWOT is created for investors and banks as a part of a business plan that either role player has a clear overview about the business and the chances of return. base on the fact that it shares data what provides perspectives, this analyses means a fusion of breeding from many areas. That information consists of foursome elements as strengths, weaknesses, opportunities and threats. The first two qualitys are internal and the break crushs external factors of the corporation.Strengths good factors of the business over the other participants of the industry.Weaknesses the firms disadvantages relative to the other competitors.Oppo rtunities external chances what provide outflank possibilities in the market field for the company.Threats external issues what can present difficulties for the business.During a well-focused SWOT analyses it is essential to look after e actually kind of competitors to have the benefits of it. The potency of this analysis lies in its simplicity and no apt skills are crucial what earns money for the firm.As a conclusion of the above mentioned analyses possibilities Porters five forces model exit be utilized in this investigation based on the fact that it provides an extensive overview of the whole industry and a panoptic solution for analyzing the competition situation on the market with the increase of introducing of acknowledgment of the direct, indirect competitors.2.3. FundingThe survey was analyzing the market situation, furthermore the system and carrying into action of the kindergarten business was understood in narrow aspect. It is very serious to have a broad overv iew of the financial possibilities to create a successful participant on the market what represents more efficiency and ensure the organizations skilled time to come by gaining significant profit.This chapter will observe and look after the potentials started from the topical anaesthetic level because the goal is to body forth and strengthen the school, furthermore to get it well- cognise, fashionable among the local clients and investors to lead it into a beneficial market situation. The funding will continue with introducing of state provided support options and at last that not at least with European level of promises.A financial plan indicates a one year prediction what includes the summary of the be started with the set-up cost, expenses of the equipments, and the payments of operating as the salaries. The other side of the forecast contains the sum of r up to nowues and direct financial support of the investors, sponsors and the European Commission. All relevant aspects will be discussed in this fragment and a designated plan will be compiled for the companys finances.2.4. Market researchThere are several research methods available, but the plan need to be focused on one or two methods that will yield the results we are seeking.2.4.1. duodecimal soft dataThere are two substances to collect data for market research as quantitative and qualitative as for fashion model deep interviews and questionnaires harmonize to Chisnall. (2001, p.55)Quantitative data collection is statistical and uses mathematical analysis to treasure the research findings. It can inform of significant differences in comparative data, as well as provide more simple analyses such as averages and delight scores. thence quantitative data collection requires an adequate sample. It is desirable for deeper problem approach, works with small samples.Qualitative data collection, on the other hand, is used to identify key issues that a business may want to explore in-depth. A lthough qualitative methods such as focus assembly words dont actually posting the findings statistically but can be used to exhibit issues which can be quantified and then measured through quantitative analysis. Therefore qualitative data collection is often used as a basis to design quantitative research. The qualitative research method provides objective results and delineated in giving samples.There are two generic sort of the information on which research designs depend as primary(a) and utility(prenominal) data.2.4.2. immemorial secondary dataPrimary data have to be collected for the first time by either one or a blend of observation, experimentation, questionnaires.Secondary data are active information that may be usable for the purposes of specific surveys. This may be available internally or externally and has a disadvantage of organism not fully useful or perfectly characterized to our case. These data can be collected from the government statistics, humanity libraries or online, offline market research sources.2.4.3. Primary data collection methodsObservation help to learn the expression and this can lead for wider understanding of the participants of the market. Ethnography is observing customers using products in their indwelling environments. Mystery shopping is a form of participant observation. experiment is to equalize the responses to several alternatives in the marketing mix and to evaluate this information as a guide to circumspection in deciding the most effective method of marketing specific products. pile research methods are very flexible and can be used for gathering information about consumer knowledge, attitudes, preferences and opinions.Methods of enquiry are the pursualSurveys can be accomplished via opposite questionnaires the personal interviewing, mail and telephone or online.Interviews ask and test respondents to gain detailed responses.Focus groups are moderating a discussion with users. efficacious for c apturing key concerns and messages.Product clinics and tests having users try products and give feedbackThere are two main causas of question according to Chisnall (2001, p. 138) the open-end questions and the shut in(p) questions. Open-ended questions result unblock responses and are mostly used in the early degree of the study, what affects a general overview of the researched idea. It has the disadvantageous that the answers have to be recorded word for word by the interviewers, so special knowledge needed to handle this type of questions. The closed questions give limited response. It includes the simple alternative (yes/no) and the multi-choice questions, which has the unfavorable characteristic that it perpetually dont know answers and it decreases the utility of the questionnaire.2.4.4. Testing, data collecting, report, budgetAfter choosing the method will be used for our survey the data collection will follow. The strong should be well-tried in order to be able to create a relevant and reliable market research report in the time to come. The pilot work is necessary at the questionnaire scheming in order to receive valid results. Repetition is a useful and high-octane tool in order to control the accuracy of the earlier responses. The choosing of the most useful method and the testing can reduce the market research cost and this plays an crucial role in the research budget planning.2.4.5. Survey resultIn this chapter a report will cover the different subjects of the enquiry. Those information mean the base of the hypothesis testing of this appraisal, at that placefore all relevant data will be introduced and presented.2.4.6. Findings and analysesThis di resourcefulness concentrates on the make of the survey outcomes what will be discussed. The above mentioned hypothesizes will be tested and as end results, they will be accepted or rejected. Based on the facts a give and safer marketing strategy can be created and implemented into the mark eting management process.2.4.7. Hypothesis testingThe hypothesizes, what were laid down at the beginning of the inquiry will be analyzed by equivalence them with the facts resulted by the market research, and declared to be false or true.2.5. marketing ManagementThe Marketing Management Process consists of analyzing market opportunities, researching and selecting object glass markets, growth marketing strategies, planning marketing tactics implementing and controlling the marketing effort. After researching and analyzing the market environment, the strategic management part of the marketing management process will follow. The STP marketing will be used for further analyses with the support of the 8 Ps marketing mix proficiency what is mostly applied for non-profit organizations.2.5.1. Marketing StrategyThe STP marketing is an fundamental element in developing the marketing strategy and refers to the market air division strategy (Segmentation), target market selection (Targetin g) and market positioning (Positioning).The main goal of this strategy is defining the facts that on which market the business should enmesh and what kind of technical solutions should be implemented. Segmentation divides and separates the market into distinctive groups with a focus on those likely to de screwr the best return. In his study Dr. Fojtik tell (2011) Targeting is the process of evaluating segments and focusing marketing efforts on a country, role or group of prospects and customers that has significant potential to respond. It highlights the sector that can be reached most effectively, efficiently and profitably. Positioning helps to become part of the customers mind by placing the company and the created brand efficient.2.5.2. The 8P-s marketing mix techniqueThe basic idea of the knowledge of marketing is the 4P-s, or at some places 5 to 9P-s in a wider approach. consort to Donovan and Henley (2010, p. 282) this method is very useful. Perhaps one of the best co gnise concepts in marketing is the 4Ps, apparently first described by McCarthy (1960). The 4Ps have endured because they provide the four fundamentals of marketing planning and management. This is widely known as the marketing mix and tear down though it is comparatively an old concept compared to all the modern marketing tools, it is still a very useful, easily applicable and in that respectfore a popular way to market ones business. The name of the concept comes from the starting letter of its core components. The gip form of the first one is Product, which is followed by Price, the next one is sic and the last one is Promotion in the basic part of the method. According to Crossley (2010) mass relations, Partnerships, Policy changes and Paid marketing form the additional 4 complaisant elements of the 8P-s. This scheme was constructed basically for non-profit organizations but due to the reason the kindergarten is feel for investors, sponsors as a non-profit organization, t his procedure can be applied into it.2.6. refinement and recommendationAt the end of the investigation a summary will follow with conclusion, recommendations but no new methods will be introduced in that section but judgment of the evidence will be presented.3. Market analysesAs the first step the most important is to analyze the market. After understanding and having a wide overview of the business, the main direction can be determined.3.1. The historical backgroundThe historical background of the development the nursery schools will be inquired. The first kindergarten started in 1828 in Hungary by Terz B channelizeszvik according to Mszros (1968, p. 248). Big number of children visited this institution and mostly the offspring of families in low financial and social environments. The first reason to collect them was to inculcate them the rules of etiquette manners, virtuous and social values besides the general knowledge as mathematic, variation with the help of object litt leon tools. The music and singing played a huge role because children can learn easier playfully and to develop the habit of body maintenance is the best way to choose the versification combined with singing. Those schools were operated and financed by members of wealthy, reach families who felt social responsibilities. The kindergarten system was part and the first instauration of the public education structure. They operations were regulated by the public education act. To be able to place the kindergarten business on the market it is a profound question how big is the market. This business is not well cover and because of the wage hike demand of interest about the new age nursery schools there are a lot of possibilities to create a structure even to establish a franchise system in the future based on the rising stage of dynamism.3.2. Legal environment199 tertiary carry LXXIX. police regulates the public education in Hungary. The act extends to the regulation of pre-primary education, school education and teaching method, the college of education and learning, as well as on the cogitate administrative and service activities, regardless of the structure and maintenance of the institution.(http//www.complex.hu/jr/gen/hjegy_doc.cgi?docid=99300079.TV)It declares all aspects of the procedure and operation detailed. Every child has to attend the kindergarten at least one year long before the primary school age and after they 3rd age, but have the opportunity to enjoy the service the built-in time during this period. The operation of the state schools is financed by the government but the in class period the parents has to add direct or indirect support on a monthly level if they would like to secure the acceptable environment for their children.3.3. What is the kindergarten business?To be able to place the kindergarten business on the market it is a central question how big is the market. There are 44 kindergartens vivacious and operating in Pcs include d all hugger-mugger nursery schools according to the Pcs city authorized portal. (http//hivatal.pecs.hu/oktatas/ovodak/) According to the regulation from 20 to 25 children can create a school group what means that the kindergarten have to operate closed to those number of line what is a great disadvantage of the state nursery schools against the private schools and it leads the company into a better market situation because it wants to operate with less number of children. This new age nursery school business is not well covered and because of the rising demand of interest about them there are a lot of possibilities to create a successful business and even to establish a franchise system in the future, based on the rising stage of dynamism. The other main issue of the industry is that following the basic educational plan and habit, the institutions operating language is Hungarian and the level of foreign language teaching is very low and not focused. The magnificence of that top ic will be explained in the subchapter of 3.4.2.3.4. Sunshine KindergartenThe initiation the main structure of the nursery school provides a base in understanding the concept as a whole of the Sunshine Kindergarten (SK).The business idea this institution places of interest on foreign language and the importance of nature in the general life. The education system teaches the children every subject theory-based and does not pay attention of the well and easy practicableness of the topic. In case learning would be part of our life from the early childhood, every issue could be cultivated easily and cancelly as how to clean our teeth. The globalization plays a big role today and the populace became very small. The education will be available in side and Hungarian languages. The well known side give an advantage for a better and easier prevailing around the Globe. The kindergarten will operate with small and closed group of children with max.15 nation in one group educating by inte llectual way (no TV) what focuses on environment and nature. The global warming and nature catastrophes caution us to change our life style and show children how important the instinctive world is and we need to take care of it. On the daily basis it will be two teachers permanently and the subsidiary personal on duty.3.4.1. mountain Mission disputationThe flock statement is that children are our future and they can really save the world. It is constructive to provide them the possibility for experiencing the basic stairs of a healthy physical-psychical life what has more understanding on the importance that we are part of the nature and we have to learn how to live in symbiosis with it to achieve a happy and successful adulthood. The second part of the vision is that useful and efficient face language knowledge is feasible for everyone by implementing a correct tools and training ways.Mission StatementThe vision can be realized by educate young children by a different way c reating a strong basis to be open-minded, to live in symbiosis with the environment and be flexible. At this confederate group do not exist yet substantial habits, so it seems the easiest way to put into action this knowledge into peoples life without changing any personalities of them. With skilled kindergarten teachers and a well defined schooling program the vision is successful reachable.3.4.2. ServiceThe main service offered from the SK is the child surveillance and training by a different way as usual in the state nursery schools. The quality of the service is always lower there due to the less environmental conditions as old buildings and high number of children put into one group. It is understandable that overloaded nursery schools are not able with every willing of the teachers to concentrate very well to every child personally. Every state institution needs financial support from the parents anyway due to the bad circumstances, so families in better financial situatio n can offer their children higher quality education from the very beginning. What else makes different this institution is the relationship to the nature and to the English language. at once the environmental contamination plays a big role in our life. In case the inhabitants of the world do not change their mind considered pollution we all know the possible causes of this conduct. The basic idea is to school and show people already in their early childhood the importance of that fact. The best way to protect the environment is to create nature focused behavior to give the chance for adults to create more environmental friendly businesses in the future and think different simply. All offered food is ecological and constitutive(a), so all meals in the kindergarten should be prepared from fresh ingredients ordered from the organic food company. The physical training will be a part of the daily routine to get the children used to it.The second issue what need to be taken into conside ration was the globalization. Due to this fact distances disappear and cultures come more close to each other. The basic problem is the communication what can be solved by knowing the most useful language what is the English based on the research of George Weber.English is the most unmistakable example of a language on the way up. It has survived the fall of the British empire without even slowing down, it has now gone beyond world the language of the worlds only remaining superpower (which in the long run would be a liability), enough the first truly world-wide lingua franca. internationalist English has become independent of any one English-speaking country, even the USA. From, a certain level upwards, in business, sport, politics, acquirement and many other fields, knowledge of English has become not a matter of prestige but of necessity. Also the level at which this occurs is moving ever downwards. In science and technology the grip of English is complete. With growing comp uter edification it is becoming easier to put even the most awkward languages and script on masking but that does not alter the big picture. The Chinese trader, scientist, manufacturer who wants to chide to his foreign contacts is not helped much by even the most conservatively presented Chinese characters on his screen. He has to tell his non-Chinese customers in English. (http//www.andaman.org/ have got/reprints/weber/rep-weber.htm)The figure shows the significant difference of the most used and important languages.At this point we have to mention the weakness of the Hungarian school system. font and languages as well will be taught as an external data without any successful integration that knowledge into the students every day. Our public opinion is to teach a second language by a natural way from the early years can provide a big advantage by implementing that knowledge effectively in the practice in the everyday life. At this age group our expectations should not be h igh, the dormant language skills will be developed and so a immovable basic for the future improvements.The business idea is bDevelopment of Kindergarten BusinessDevelopment of Kindergarten Business1. IntroductionThe investigation of the thesis proposal was set up in order to create a business plan with the help of clear and well-thought decisions based on the professional marketing research. The basic idea was open up a kindergarten with the specialty of focusing on the English teaching from the young ages and providing a children-focused environment where the children have higher chances to become more open-minded, creative, quicker learners and successful members of the society. The inquiry of the thesis was based on hypothesizes and the relationships of those issues among each other.Small business owners start up a companywithout doing proper analyses, surveys and making a concrete plan.Inevitably, they soon find that they are out of money andhave no time or clear strategies ho w to market their business.The business plan is aimed at making preparation for setting up enterprise. It has a high importance that the business owners are well prepared, fully informed about the market environment, have a wide understanding of the industry and know they own firms goals with the assumption of their strengths, weaknesses, opportunities and threats as well that they are able to have the control of their companys position on the market among the other participants. The main requirement of a business plan is that all used information has to be based on real facts. Foggy and muddy data lead us toward dreaming what does not give any secure base of the idea and no any proper strategy can be formulated and implemented, so instead of the successful operation we can play more a gambling. This cannot be an objective of any serious entrepreneur. There are several makeup for a structure of a plan but every firm has to focus on their specialties and highlight the differences tha t are unique in their business according to Pinson (2008, p.152). A well prepared, professional leadership philosophy is based on the feasibility of the business idea and provides extraordinary benefits to the company.The study of the research is based on hypothesizes and their relationships. These propositions constitute the basis for this examine.The first is about the financial background that families with income significantly above the average are interesting to find ambitious education and high standard circumstances for their children. The Hungarian Central Statistical Office published the average net monthly earnings of employees in the national economy of the year 2010 was 132,623 Ft. (http//portal.ksh.hu/pls/ksh/docs/eng/xstadat/xstadat_infra/e_qli018c.html) In the light of this information it can be assumed that families with one or two children where the parents monthly net income reaches the 200,000 Ft each want to consume this service. After understanding the benefits of the school this parents based on their wealth possibilities want to use the offered services.The second states that mothers with higher education what means a bachelor diploma and above are willing to use the most of the services of the SK. These women understand the profit of the diploma and would like to give the youngest members of their family better opportunities, as the children-centered education from the very beginning of their life, what provides those children faster and easier carrying capacities. These abilities what the children can learn in the kindergarten will base the future learning habits and help to reach the knowledge needed to get a diploma much easier as the other children with traditional way of teaching system from their early young ages.The third hypothesis says that mothers with the knowledge of minimum one foreign language want their offspring to start learning a foreign language already from their early young ages and the starting age should not be la ter then their three years of age. The importance of this statement based on the fact according to Kovcs and Szamarasz (2006, p.106) that children especially in their early young ages are more affiliated in connection of the second language learning and the period until the fourteenth year are the most effective in that field.As an assumption the basic idea what provided the construction of these hypothesizes was that families with income over the average are ready to separate a budget for taking this service.The explanation of why the further research objectives were focused on mothers abilities and skills is that they are the members of the families usually who are at home with their children in the younger age and they are searching for nursery schools at the first level. The fathers will be involved only after the first selecting level what is done mostly by the mothers.Aware of the information of the hypothesizes acceptation or even rejection the best possible business structur e, target market, what means the most essential element of this market, can be chosen. Summarizing these specific information of choosing and researching these hypothesizes provides results what mean strong, real facts and serves as a basis of the business plan and implementing the strategies based on them, leads the school to reach a stabile and successful market present in the field of child education. This matter is important in the long-term planning of the company because by increasing the number of kindergartens and creating a possible franchise system in the future can substitute the state nursery schools.To the examination of these theory issues are several possibilities available what will be listed detailed and discussed in the topic of methodology. The frame structure of the report shows the form of a business plan included the investigation of the speculation with the result of it what provides the statement of the decision making, so that this company can entry the mark et successfully and reach effective market presence position by its profitable operating in the future. After introducing the kindergarten idea as a whole and the background of the business, a market analyses will be followed by a competition analyses and by a funding strategy. The next part of the exploration focuses on the market research what provides the answers of the above mentioned theorizes. The hypothesis testing gives the results weather the stated theories can be excepted or rejected.At the end process of the inquiry the consequence of the theory researches offer the construction availability of a successful marketing management with the help of a well-thought marketing strategy.In the conclusion the experiences will be summarized and judged by the available evidences, furthermore recommendations designated.2. MethodologyIn this chapter several method possibilities will be introduced and presented. First of all the development of a business plan will be discussed. The bas ic line to follow declares the structure of the assessment. In case a company would like to enter the market all relevant issues has to be analyzed and clarified. The business idea in this particular project is about entering the kindergarten market.2.1. Market analysesThe most important step is to understand the market itself, the field of that market segment with all their advantages and disadvantages. This clear overview leads to be more involved into it and with that precise review the whole transparency is available and then the main direction can be determined. Market analyses gives explanation about the nature of the business. The examination of the historical background, the development of the nursery schools and among them the private kindergarten provides the first base of the assessment. The detailed business issues serve as starting point.2.2. Competition analysesAfter understanding the business in what the kindergarten want to entry, a competition analyses follows. The market can be analyzed by internal and external factors as well. The micro environment is directly linked to the company the macro environment has a direct impact on the firms life. There are several methods for the competition analyses what can be chosen for this assessment.2.2.1. Porters five forces modelThere is the potential method to use as Porters five forces model (Porter, 1986, p. 541). It is a framework for industry analysis and business strategy development formed by Michael E. Porter and considers the attractiveness of the market in the industry sector. According to him the opportunities and the threats as external factors should take into consideration at formulating the organizations corporate strategy, furthermore by creating the competitive strategy, these issues should provide the basis and the clear understanding of them. He collected and defined the five issues what exist in every market. As the world economy has been engulfed by strong international competition, P orter argued that strategy equates to how the firm competes against other firms in its business. Porter argued that strategy is not just a series of model at the corporate level of strategy. He noted that strategy includes analyzing potential entrants, suppliers, buyers, substitutes, and competitors (Stahl, Grigsby, 1997, p. 145)The five forces what influences the industry in Porters theory model are the followingExisting competitive rivalry between suppliersThreat of new market entrantsBargaining power of buyersPower of suppliersThreat of substitute products including technology changeThree of Porters five forces refer to competition from external sources. The remainder is internal threat. These forces are the parts of the micro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit.2.2.2. PEST analysesThere is a framework of external factors available called PEST analysis. It covers the abbreviations as Politic al, Economic, Social, and Technological analysis used for macro-environmental factors. This method identifies the factors which influences most the company from outside. These factors play the major roles in the organizations long-term life and influence the long-term decision making, what the companies has to take into consideration. Recently two extra aspects has changed the sequence of the models key terms by adding ethics and demographic factors to this strategic tool provided the new terms STEEPLE and STEEPLED. (Curtis, Cobham, 2008, p. 54) STEER analysis considers the regulatory reasons as well.2.2.3. SWOT analysesWith the help of the SWOT analyses the companys environment can be analyzed by the different directives. According to Ferrel and Hartline (2008, p. 119), creating a correct SWOT offers a mechanism for development of the marketing plan. In case the analysis is not reliable and accurate, the time we have spent on is going to be only a waste.It shows the viability of a business on the market and introduces the main points of the company what it focuses on the most. It explains the important pillars of the firm and explores the disadvantages, so necessary tasks can be planned and done in the future to eliminate those problems. The SWOT is created for investors and banks as a part of a business plan that every participant has a clear overview about the business and the chances of return. Based on the fact that it shares information what provides perspectives, this analyses means a fusion of information from many areas. That information consists of four elements as strengths, weaknesses, opportunities and threats. The first two characteristics are internal and the lasts external factors of the corporation.Strengths advantageous factors of the business over the other participants of the industry.Weaknesses the firms disadvantages relative to the other competitors.Opportunities external chances what provide better possibilities in the market field for the company.Threats external issues what can afford difficulties for the business.During a well-focused SWOT analyses it is essential to look after every kind of competitors to have the benefits of it. The potency of this analysis lies in its simplicity and no trained skills are crucial what earns money for the firm.As a conclusion of the above mentioned analyses possibilities Porters five forces model will be utilized in this investigation based on the fact that it provides an extensive overview of the whole industry and a comprehensive solution for analyzing the competition situation on the market with the addition of introducing of identification of the direct, indirect competitors.2.3. FundingThe survey was analyzing the market situation, furthermore the system and functioning of the kindergarten business was understood in narrow aspect. It is very important to have a broad overview of the financial possibilities to create a successful participant on the market what represents m ore efficiency and ensure the organizations competent future by gaining significant profit.This chapter will observe and look after the potentials started from the local level because the goal is to support and strengthen the school, furthermore to get it well-known, popular among the local clients and investors to lead it into a beneficial market situation. The funding will continue with introducing of state provided support options and at last but not at least with European level of promises.A financial plan indicates a one year prediction what includes the summary of the costs started with the set-up cost, expenses of the equipments, and the payments of operating as the salaries. The other side of the forecast contains the sum of revenues and direct financial support of the investors, sponsors and the European Commission. All relevant aspects will be discussed in this section and a designated plan will be compiled for the companys finances.2.4. Market ResearchThere are several re search methods available, but the plan needs to be focused on one or two methods that will yield the results we are seeking.2.4.1. Quantitative qualitative dataThere are two ways to collect data for market research as quantitative and qualitative as for example deep interviews and questionnaires according to Chisnall. (2001, p.55)Quantitative data collection is statistical and uses mathematical analysis to measure the research findings. It can inform of significant differences in comparative data, as well as provide more simple analyses such as averages and satisfaction scores. Therefore quantitative data collection requires an adequate sample. It is suitable for deeper problem approach, works with small samples.Qualitative data collection, on the other hand, is used to identify key issues that a business may want to explore in-depth. Although qualitative methods such as focus group discussions dont actually measure the findings statistically but can be used to uncover issues which can be quantified and then measured through quantitative analysis. Therefore qualitative data collection is often used as a basis to design quantitative research. The qualitative research method provides objective results and represented in big samples.There are two generic classification of the information on which research designs depend as primary and secondary data.2.4.2. Primary secondary dataPrimary data have to be collected for the first time by either one or a blend of observation, experimentation, questionnaires.Secondary data are existing information that may be useful for the purposes of specific surveys. This may be available internally or externally and has a disadvantage of being not fully useful or perfectly characterized to our case. These data can be collected from the government statistics, public libraries or online, offline market research sources.2.4.3. Primary data collection methodsObservation help to learn the behavior and this can lead for wider understand ing of the participants of the market. Ethnography is observing customers using products in their natural environments. Mystery shopping is a form of participant observation. Experimentation is to compare the responses to several alternatives in the marketing mix and to evaluate this information as a guide to management in deciding the most effective method of marketing specific products.Survey research methods are very flexible and can be used for gathering information about consumer knowledge, attitudes, preferences and opinions.Methods of enquiry are the followingSurveys can be completed via face-to-face questionnaires the personal interviewing, mail and telephone or online.Interviews ask and probe respondents to gain detailed responses.Focus groups are moderating a discussion with users. Useful for capturing key concerns and messages.Product clinics and tests having users try products and give feedbackThere are two main types of question according to Chisnall (2001, p. 138) the open-end questions and the closed questions. Open-ended questions result free responses and are mostly used in the early phase of the study, what affects a general overview of the researched subject. It has the disadvantageous that the answers have to be recorded verbatim by the interviewers, so special training needed to handle this type of questions. The closed questions give limited response. It includes the simple alternative (yes/no) and the multi-choice questions, which has the unfavorable characteristic that it always dont know answers and it decreases the utility of the questionnaire.2.4.4. Testing, data collecting, report, budgetAfter choosing the method will be used for our survey the data collection will follow. The material should be tested in order to be able to create a relevant and reliable market research report in the future. The pilot work is necessary at the questionnaire scheming in order to receive valid results. Repetition is a useful and efficient tool in orde r to control the accuracy of the earlier responses. The choosing of the most useful method and the testing can reduce the market research costs and this plays an important role in the research budget planning.2.4.5. Survey resultIn this chapter a report will cover the different subjects of the enquiry. Those information mean the base of the hypothesis testing of this appraisal, therefore all relevant data will be introduced and presented.2.4.6. Findings and analysesThis division concentrates on the effects of the survey outcomes what will be discussed. The above mentioned hypothesizes will be tested and as end results, they will be accepted or rejected. Based on the facts a better and safer marketing strategy can be created and implemented into the marketing management process.2.4.7. Hypothesis testingThe hypothesizes, what were laid down at the beginning of the inquiry will be analyzed by comparing them with the facts resulted by the market research, and declared to be false or tru e.2.5. Marketing ManagementThe Marketing Management Process consists of analyzing market opportunities, researching and selecting target markets, developing marketing strategies, planning marketing tactics implementing and controlling the marketing effort. After researching and analyzing the market environment, the strategic management part of the marketing management process will follow. The STP marketing will be used for further analyses with the support of the 8 Ps marketing mix technique what is mostly applied for non-profit organizations.2.5.1. Marketing StrategyThe STP marketing is an important element in developing the marketing strategy and refers to the market segmentation strategy (Segmentation), target market selection (Targeting) and market positioning (Positioning).The main goal of this strategy is defining the facts that on which market the business should operate and what kind of technical solutions should be implemented. Segmentation divides and separates the market into distinctive groups with a focus on those likely to deliver the best return. In his review Dr. Fojtik said (2011) Targeting is the process of evaluating segments and focusing marketing efforts on a country, region or group of prospects and customers that has significant potential to respond. It highlights the sector that can be reached most effectively, efficiently and profitably. Positioning helps to become part of the customers mind by placing the company and the created brand efficient.2.5.2. The 8P-s marketing mix techniqueThe basic concept of the science of marketing is the 4P-s, or at some places 5 to 9P-s in a wider approach. According to Donovan and Henley (2010, p. 282) this method is very useful. Perhaps one of the best known concepts in marketing is the 4Ps, apparently first described by McCarthy (1960). The 4Ps have endured because they provide the four fundamentals of marketing planning and management. This is widely known as the marketing mix and even though it is relatively an old concept compared to all the modern marketing tools, it is still a very useful, easily applicable and therefore a popular way to market ones business. The name of the concept comes from the starting letter of its core components. The short form of the first one is Product, which is followed by Price, the next one is Place and the last one is Promotion in the basic part of the method. According to Crossley (2010) People relations, Partnerships, Policy changes and Paid marketing form the additional 4 social elements of the 8P-s. This scheme was constructed basically for non-profit organizations but due to the reason the kindergarten is looking for investors, sponsors as a non-profit organization, this procedure can be applied into it.2.6. Conclusion and recommendationAt the end of the investigation a summary will follow with conclusion, recommendations but no new methods will be introduced in that section but judgment of the evidence will be presented.3. Market analys esAs the first step the most important is to analyze the market. After understanding and having a wide overview of the business, the main direction can be determined.3.1. The historical backgroundThe historical background of the development the nursery schools will be inquired. The first kindergarten started in 1828 in Hungary by Terz Brunszvik according to Mszros (1968, p. 248). Big number of children visited this institution and mostly the offspring of families in poor financial and social environments. The first reason to collect them was to teach them the rules of etiquette manners, moral and social values besides the general knowledge as mathematic, reading with the help of object lesson tools. The music and singing played a huge role because children can learn easier playfully and to develop the habit of body maintenance is the best way to choose the versification combined with singing. Those schools were operated and financed by members of wealthy, reach families who felt soc ial responsibilities. The kindergarten system was part and the first cornerstone of the public education structure. They operations were regulated by the public education act. To be able to place the kindergarten business on the market it is a central question how big is the market. This business is not well covered and because of the rising demand of interest about the new age nursery schools there are a lot of possibilities to create a structure even to establish a franchise system in the future based on the rising stage of dynamism.3.2. Legal environment1993rd Act LXXIX. law regulates the public education in Hungary. The act extends to the regulation of pre-primary education, school education and teaching, the college of education and learning, as well as on the related administrative and service activities, regardless of the structure and maintenance of the institution.(http//www.complex.hu/jr/gen/hjegy_doc.cgi?docid=99300079.TV)It declares all aspects of the procedure and opera tion detailed. Every child has to attend the kindergarten at least one year long before the primary school age and after they 3rd age, but have the opportunity to enjoy the service the entire time during this period. The operation of the state schools is financed by the government but the in practice the parents has to add direct or indirect support on a monthly level if they would like to secure the acceptable environment for their children.3.3. What is the kindergarten business?To be able to place the kindergarten business on the market it is a central question how big is the market. There are 44 kindergartens existing and operating in Pcs included all private nursery schools according to the Pcs city official portal. (http//hivatal.pecs.hu/oktatas/ovodak/) According to the regulation from 20 to 25 children can create a school group what means that the kindergarten have to operate closed to those number of occupancy what is a great disadvantage of the state nursery schools against the private schools and it leads the company into a better market situation because it wants to operate with less number of children. This new age nursery school business is not well covered and because of the rising demand of interest about them there are a lot of possibilities to create a successful business and even to establish a franchise system in the future, based on the rising stage of dynamism. The other main issue of the industry is that following the basic educational plan and habit, the institutions operating language is Hungarian and the level of foreign language teaching is very low and not focused. The importance of that topic will be explained in the subchapter of 3.4.2.3.4. Sunshine KindergartenThe presentation the main structure of the nursery school provides a base in understanding the concept as a whole of the Sunshine Kindergarten (SK).The business idea this institution places of interest on foreign language and the importance of nature in the everyday life. Th e education system teaches the children every subject theoretical and does not pay attention of the well and easy practicability of the topic. In case learning would be part of our life from the early childhood, every issue could be cultivated easily and naturally as how to clean our teeth. The globalization plays a big role today and the world became very small. The education will be available in English and Hungarian languages. The well known English give an advantage for a better and easier prevailing around the Globe. The kindergarten will operate with small and closed group of children with max.15 people in one group educating by intellectual way (no TV) what focuses on environment and nature. The global warming and nature catastrophes warn us to change our life style and show children how important the natural world is and we need to take care of it. On the daily basis it will be two teachers permanently and the subsidiary personal on duty.3.4.1. Vision Mission StatementThe v ision statement is that children are our future and they can really save the world. It is constructive to provide them the possibility for experiencing the basic steps of a healthy physical-psychical life what has more understanding on the importance that we are part of the nature and we have to learn how to live in symbiosis with it to achieve a happy and successful adulthood. The second part of the vision is that useful and efficient English language knowledge is feasible for everyone by implementing a correct tools and training ways.Mission StatementThe vision can be realized by educate young children by a different way creating a strong basis to be open-minded, to live in symbiosis with the environment and be flexible. At this peer group do not exist yet developed habits, so it seems the easiest way to put into action this knowledge into peoples life without changing any personalities of them. With skilled kindergarten teachers and a well defined schooling program the vision is successful reachable.3.4.2. ServiceThe main service offered from the SK is the child supervision and training by a different way as usual in the state nursery schools. The quality of the service is always lower there due to the less environmental conditions as old buildings and high number of children put into one group. It is understandable that overloaded nursery schools are not able with every willing of the teachers to concentrate very well to every child personally. Every state institution needs financial support from the parents anyway due to the bad circumstances, so families in better financial situation can offer their children higher quality education from the very beginning. What else makes different this institution is the relationship to the nature and to the English language.Nowadays the environmental pollution plays a big role in our life. In case the inhabitants of the world do not change their mind considered pollution we all know the possible causes of this behavio r. The basic idea is to school and show people already in their early childhood the importance of that fact. The best way to protect the environment is to create nature focused behavior to give the chance for adults to create more environmental friendly businesses in the future and think different simply. All offered food is ecological and organic, so all meals in the kindergarten should be prepared from fresh ingredients ordered from the organic food company. The physical training will be a part of the daily routine to get the children used to it.The second issue what need to be taken into consideration was the globalization. Due to this fact distances disappear and cultures come more close to each other. The basic problem is the communication what can be solved by knowing the most useful language what is the English based on the research of George Weber.English is the most obvious example of a language on the way up. It has survived the fall of the British Empire without even slow ing down, it has now gone beyond being the language of the worlds only remaining superpower (which in the long run would be a liability), becoming the first truly world-wide lingua franca. International English has become independent of any one English-speaking country, even the USA. From, a certain level upwards, in business, sport, politics, science and many other fields, knowledge of English has become not a matter of prestige but of necessity. Also the level at which this occurs is moving ever downwards. In science and technology the grip of English is complete. With growing computer sophistication it is becoming easier to put even the most awkward languages and script on screen but that does not alter the big picture. The Chinese trader, scientist, manufacturer who wants to talk to his foreign contacts is not helped much by even the most carefully presented Chinese characters on his screen. He has to tell his non-Chinese customers in English. (http//www.andaman.org/BOOK/reprin ts/weber/rep-weber.htm)The figure shows the significant difference of the most used and important languages.At this point we have to mention the weakness of the Hungarian school system. Subject and languages as well will be taught as an external data without any successful integration that knowledge into the students every day. Our belief is to teach a second language by a natural way from the early years can provide a big advantage by implementing that knowledge effectively in the practice in the everyday life. At this age group our expectations should not be high, the passive language skills will be developed and so a stabile basic for the future improvements.The business idea is b

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